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Orange 142 Recognized for Excellence in Digital Marketing

In a testament to its innovative approaches and outstanding performance in digital marketing, Orange 142, the acclaimed division of Direct Digital Holdings (NASDAQ: DRCT), has been recognized with several prestigious industry awards. The Dallas-based firm has made significant strides in supporting small to mid-sized businesses through its diverse solutions in search engine marketing, website design, social media, and display advertising.

Celebrated Achievements

Mark Walker, the CEO and Co-Founder of Direct Digital Holdings, expressed pride in these accolades, noting, "These industry recognitions across multiple categories and organizations validate our team's commitment to delivering exceptional results through innovative digital strategies." The company's recent victories underscore its profound understanding and execution of comprehensive marketing campaigns tailored to meet client objectives.

The MARCOM Awards recognized Orange 142 for its impressive SEM campaign and website redesign efforts with Emerald Isle Realty, a provider of vacation rental and real estate services. They clinched the prestigious Platinum award in the SEM Campaign category, alongside a Gold Award for Website Redesign. By employing advanced bidding techniques and strategically focusing on high-impact keywords, Orange 142 successfully boosted reservations by 23% and revenue by 20% from Google search efforts. Moreover, the revamped website facilitated a significant 69% increase in conversion rates and a 56% growth in year-on-year online bookings.

At the 2024 MARCOM Awards, Orange 142 also claimed Gold awards in both the Display Ad Campaign and Social Media Marketing Campaign categories for innovative work with Las Palomas Beach & Golf Resort. The project transformed the resort's digital presence, yielding groundbreaking results, including an astounding 1,600% year-over-year increase in website traffic, resulting in over 200,000 sessions and nearly 4 million impressions, positioning the resort favorably among key competitors.

Broader Recognition

Orange 142's commitment to excellence did not go unnoticed, as they received a Gold Award in the SEM Campaign category at the AVA Digital Awards, an international platform honoring digital communication excellence.

Additionally, the company's creative campaign strategies were spotlighted at the 68th Annual Adrian Awards, where they earned a Silver award in Integrated Campaign - Influencer Marketing for the "Pigeon Forge Family Challenge," celebrating the appeal of Pigeon Forge through authentically engaging content. Their SEM campaign for Emerald Isle Realty also received a Silver award among fiercely competitive submissions.

Continuous Growth and Innovation

These accolades cement Orange 142’s reputation as a driving force in the realm of digital marketing for SMBs. The firm's ethos is centered around leveraging data-driven insights to construct personalized advertising campaigns that yield measurable results and drive significant ROI for clients across diverse industries.

As Orange 142 continues to innovate and adapt to changes in the digital marketing landscape, its future endeavors are highly anticipated not only by current clients but the broader marketing community.

For more insights about Orange 142's award-winning initiatives and comprehensive digital marketing solutions, visit orange142.com.