Orange Orchard Reorients Its Mission Toward Animal Welfare Enhancement

Orange Orchard's Commitment to Animal Welfare

Orange Orchard, a well-known public relations agency recognized internationally for its environmental initiatives, has announced a strategic shift in its mission. The organization has decided to concentrate its efforts primarily on animal welfare, seeking to partner with brands, franchises, and organizations that focus on pets and wildlife conservation.

Strategic Refocus for Greater Impact

In a recent statement, Heather Ripley, the founder and CEO of Orange Orchard, emphasized the agency's long-standing commitment to creating a better world for both humans and animals. "Our agency has always aimed to foster a cleaner and healthier environment—not just for ourselves but also for all the creatures we share this planet with," Ripley stated. By narrowing their target audience to pet brands and animal welfare causes, the agency plans to enhance its influence within this crucial sector.

The decision to refine their focus is not entirely new for Orange Orchard. The agency has long balanced its mission between advocating for plant-based and eco-friendly initiatives and supporting organizations dedicated to animal welfare. Previously, they have worked with various animal foundations, including The Orangutan Project, The International Tiger Project, OneWhale, and the Born Free Foundation, which advocates for wildlife around the globe.

A Passion for Animals

Ripley also shared that her personal love for animals was a major motivator in launching Orange Orchard back in 2018 as a subdivision of Ripley PR, a leading global public relations agency that was named one of the best PR firms by Newsweek in 2024. "We are excited to leverage our business acumen and PR expertise to not only help animals but also to support other like-minded organizations in their efforts," Ripley remarked.

Proven Track Record

Orange Orchard has a reputation for delivering measurable results for animal-friendly organizations. The services offered by the agency include corporate communications, brand promotion, media relations, and various other PR strategies specifically tailored for clients in the animal welfare sector.

By concentrating exclusively on animal welfare initiatives in 2025, Orange Orchard aims to foster strong partnerships with clients that share its dedication to improving the lives of animals. Ripley pointed out, "We understand the importance of aligning with organizations that have a genuine commitment to their mission and who value the tangible results we provide."

Gone are the days of managing a wide array of clients. Orange Orchard’s focus now sharpens to only those engaged in animal rights and welfare—ensuring that their expertise directly translates into positive strides for the animals that need it most.

For more information about this initiative and the services offered, interested parties are encouraged to visit Orange Orchard’s website at www.orangeorchardpr.com or contact them directly at 865-977-1973.

About Orange Orchard

Orange Orchard operates as an influential division within Ripley PR, utilizing innovative strategies that merge strategic business planning with creative public relations. The aim is to promote animal-friendly brands, market initiatives, and eventually contribute to a more compassionate world. The agency’s specialization in advancing socially and environmentally conscious enterprises sets it apart in the public relations landscape, helping organizations thrive while making a positive impact.