#Japan #Table Tennis #Koga #Kasumi Ishikawa #Nittaku

Nittaku's New Brand Video

On February 21, 2026, Nittaku, a renowned table tennis brand, released their latest brand video titled "A Century of Trust: Connecting the Future Through Rallies—Kasumi Ishikawa Narration Version" on the official Nittaku YouTube channel. This video, narrated by the esteemed Japanese table tennis player and Nittaku advisor, Kasumi Ishikawa, encapsulates the brand's enduring commitment to quality and craftsmanship in table tennis ball production.

The Journey of Nittaku

Founded in 1920, Nittaku has dedicated itself to the art of table tennis ball production. In its early days, the company struggled for recognition and was among the lower-ranked manufacturers in Japan. However, through perseverance and innovation, Nittaku has grown into the only manufacturer of internationally recognized table tennis balls in Japan, proudly supporting numerous prestigious tournaments, including the World Championships and All Japan Championships.

The motivation behind the new brand movie is to convey Nittaku's pioneering legacy in ball manufacturing to both domestic and international audiences. The narrative highlights how the brand has evolved while maintaining the core belief in quality craftsmanship that was central to its founders.

Collaborating with Kasumi Ishikawa

Kasumi Ishikawa has been an integral part of Nittaku since 2008 when she entered into a partnership with the brand. Even after her retirement in 2023, she continues to influence the brand as an image ambassador and through beginner-level content initiatives. In this brand video, her authentic and trustworthy voice resonates with the essence of Nittaku’s commitment to quality, enhancing the connection between the brand and its audience.

The Essence of the Video

The video reflects Nittaku's philosophy by showcasing precision manufacturing processes while also emphasizing the human element in quality control. By focusing on the skilled hands and discerning eyes of the workers during the production phases, the film expresses Nittaku’s longstanding belief that the foremost priority is enabling athletes to perform at their best.

Key scenes include the meticulous process of inspecting the table tennis balls, where a production manager ensures that every ball is up to standard before it bears the Nittaku logo, symbolizing reliability and excellence.

About Nittaku

Nittaku is headquartered in Koga City, Ibaraki Prefecture, and has been a comprehensive manufacturer of table tennis products since its inception. Under the brand name "Nittaku," the company designs, produces, and sells a broad range of products, including table tennis balls, rackets, rubbers, tables, and uniforms. The Nittaku balls have been utilized in various major competitions, including the World Championships since the 1971 Nagoya event and have also been featured in the Olympics, where they were used in three tournaments, including the historic 2012 London Games, where Japan won its first medal in table tennis.

For more information, visit the Nittaku official site or check out their official X and Instagram profiles.