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Tadej Pogačar and the Launch of KuCoin EU in Vienna

On February 20, 2026, the celebrated cyclist Tadej Pogačar made a notable appearance at the official launch of KuCoin EU in Vienna. This event not only marked Pogačar's first public appearance as part of his recently announced partnership with the platform but also attracted attention from various stakeholders in the cryptocurrency space.

The launch event was significant, gathering key personnel from KuCoin, including the CEO BC Wong, the General Manager of KuCoin EU Sabina Liu, and COO Christian Niedermüller, along with media representatives and esteemed guests. The atmosphere was charged with excitement as the crowd celebrated the unveiling of KuCoin EU, designed to enhance cryptocurrency access in the European market.

Tadej Pogačar's attendance underscored the essence of the partnership between him and KuCoin. It was a collaborative relationship aiming to promote ideals such as discipline, consistency, and long-term performance. Pogačar, a four-time Tour de France champion and the current UCI road world champion, expressed during the event, "At the highest level of cycling, success comes from meticulous preparation and sustained focus over time. Performance builds gradually, and so does trust."

In response, BC Wong emphasized that the partnership embodies a mutual belief in professionalism and enduring excellence. He stated, "Tadej's approach to elite sports resonates with the discipline and consistency required at the highest level, perfectly aligning with our vision for sustainable growth."

Over the years, Tadej Pogačar has become recognized globally for his outstanding achievements in cycling, particularly in tackling the most challenging stages. His dedication to preparation and maintaining a robust performance trajectory has established him as a prominent figure in modern professional cycling.

The launch event in Vienna represented a pivotal moment to highlight the synergy between sports and the digital innovation encapsulated by cryptocurrency. Unlike many fleeting promotions, this initiative was firmly rooted in a commitment to long-term values and results-oriented collaboration.

KuCoin is poised to continue evolving its partnership with Pogačar, focusing on shared principles of performance, discipline, and credibility. The initiative aims to deliver more than just visibility—it aims to facilitate a deeper understanding of cryptocurrency's impact in the European market.

About KuCoin

Founded in 2017, KuCoin is a leading global cryptocurrency platform trusted by over 40 million users across more than 200 countries and regions. The platform provides innovative and compliant services in digital assets, allowing access to over 1,000 listed tokens for spot and futures trading, institutional asset management, and Web3 wallets. However, it’s essential to note that KuCoin does not offer its services within the European Economic Area (EEA). In the EEA, KuCoin services are managed by KuCoin EU Exchange GmbH.

About Tadej Pogačar

Tadej Pogačar is widely regarded as one of the finest professional cyclists globally and is amongst the most accomplished athletes of his generation. Known for his remarkable discipline, consistency, and technical precision, Pogačar has sustained success at the highest echelons of professional cycling, firmly establishing his legacy in the sport.