World Champion Cyclist Tadej Pogačar Joins KuCoin EU Launch in Vienna

Tadej Pogačar: A Champion's Partnership with KuCoin



In a remarkable display of sportsmanship and partnership, world-renowned cyclist Tadej Pogačar graced the official launch event of KuCoin EU in Vienna, marking a significant milestone in the new collaboration between the esteemed digital asset exchange and the elite cyclist. This event not only served as Pogačar's first public appearance associated with KuCoin but also highlighted the synergy between sports excellence and technological innovation.

The launch event took place on February 20, 2026, and gathered an impressive range of attendees, including KuCoin's executive leadership team. Key figures such as BC Wong, the CEO of KuCoin, and Sabina Liu, the Managing Director of KuCoin EU, were present to celebrate the inception of KuCoin EU and introduce the partnership to a European audience. The presence of these leaders emphasized the platform's commitment to professional integrity and sustainable growth.

During the event, Pogačar participated in a press conference alongside KuCoin's leadership team. His remarks highlighted the foundational values that resonate deeply within both the cycling world and the financial technology sector. "Success at the highest level in cycling stems from preparation and the ability to stay focused over time," Pogačar commented, stressing that performance is built step-by-step, and trust is earned in the same manner. This statement not only underscores his dedication as an athlete but also aligns perfectly with the values KuCoin aims to promote.

BC Wong reflected on the partnership, noting that it represents a shared commitment to professional development and enduring excellence. He remarked, "Tadej's approach to cycling embodies discipline and consistency at the highest levels, principles that strongly align with our vision for sustainable development at KuCoin."

Pogačar is undeniably one of the most influential cyclists of his generation, known for his remarkable achievements including his four Tour de France victories and his current status as the UCI Road World Champion. His consistent performance on the most challenging stages of cycling has earned him global recognition. Through his disciplined training, focus on safety, and unwavering consistency, he has positioned himself as a defining athlete in the world of professional cycling.

The Vienna event was more than just a formal launch; it was a celebration of the intersection of sports and digital innovation, highlighting professionalism and long-term commitment over transient visibility. KuCoin's vision for this partnership is to foster a future built on shared values such as performance, discipline, and credibility. As they embark on this journey together, the promise of innovation and excellence in the digital realm appears brighter than ever.

About KuCoin


Founded in 2017, KuCoin has established itself as a leading global cryptocurrency platform, trusted by over 40 million users in more than 200 countries and regions. The platform provides innovative and compliant services for digital assets, offering access to over 1,000 listed tokens, spot and futures trading, institutional asset management, and a Web3 wallet. Notably, KuCoin does not provide services in the European Economic Area (EEA), where operations are managed by KuCoin EU Exchange GmbH.

About Tadej Pogačar


Tadej Pogačar is celebrated as one of the foremost professional cyclists in the world, ranked among the most successful athletes of his generation. As a four-time Tour de France winner and the current UCI Road World Champion, his exemplary discipline, consistency, and technical precision have solidified his status as a major force in contemporary cycling. His ongoing achievements underscore the heights one can reach through dedication and hard work.

Stay tuned as this partnership evolves, bringing forth a new era of collaboration between the sporting and digital finance sectors. The future holds great promise for Pogačar, KuCoin, and their shared aspirations.

Topics Sports)

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