#Vienna #Austria #KuCoin #Tadej Pogačar #Cycling Champion

Tadej Pogačar Shines at KuCoin EU Launch Event in Vienna

On February 20, 2026, world-renowned cyclist Tadej Pogačar made a memorable appearance at the official launch event for KuCoin EU in Vienna. This event marked not only the introduction of KuCoin's European platform but also highlighted the partnership between the celebrated cyclist and the cryptocurrency exchange.

The launch event was characterized by the presence of several key figures from KuCoin, including CEO BC Wong, GM Sabina Liu, and COO Christian Niedermüller. Their commitment to building a strong presence in the European market was evident in their collaboration with Pogačar, reflecting a synergy between the worlds of professional cycling and digital innovation.

Pogačar took the stage during the press conference, joining KuCoin's leadership team to discuss the partnership. His participation was seen as a critical endorsement of the values shared by both the athlete and the cryptocurrency platform—discipline, consistency, and long-term performance. In his remarks, Pogačar emphasized the importance of preparation in achieving success at the highest levels of cycling. He stated, "In elite cycling, success relies on preparation and sustained focus. Performance is built step by step, and trust is earned in the same way."

BC Wong, CEO of KuCoin, echoed Pogačar's sentiments, noting that the partnership embodies a shared belief in professionalism and excellence. Wong remarked, "Tadej's approach to elite sports reflects discipline and perseverance at the highest level, which aligns perfectly with our vision for long-term development."

As a four-time Tour de France champion and the current UCI World Road Cycling Champion, Pogačar is widely regarded as one of the leading figures in modern cycling. His emphasis on safety, preparation, and consistency has made him a representative figure in the sport. The KuCoin event in Vienna thus served as a significant public milestone, bridging the gap between sports and digital innovation in a setting that prioritized long-term commitment over short-term visibility.

In a statement following the event, KuCoin reiterated that the collaboration with Pogačar would evolve based on shared values, emphasizing principles such as performance, discipline, and credibility. This partnership signifies KuCoin's dedication to expanding its brand presence while promoting the ideals inherent in professional sports.

About KuCoin

Founded in 2017, KuCoin has grown to be a leading global cryptocurrency platform, trusted by over 40 million users across more than 200 countries. The platform is known for its innovative digital asset services and is home to over 1,000 listed tokens. KuCoin operates under the umbrella of regulatory compliance, although it does not provide services within the European Economic Area (EEA); instead, KuCoin EU is managed by KuCoin EU Exchange GmbH.

About Tadej Pogačar

Tadej Pogačar has emerged as one of the most prominent professional cyclists globally, standing out as an athlete of his generation. His impressive record, including four Tour de France championships, underscores his status in the cycling community. Recognized for his discipline, consistency, and technical prowess, Pogačar continues to achieve success at the pinnacle of professional cycling.

In conclusion, Tadej Pogačar's appearance at the KuCoin EU launch represents a unique intersection of sports and cryptocurrency, showcasing the potential for growth in both areas through mutual collaboration.