#United States #Atlanta #Newell Brands #Bubba Brands #Water Bottles

Bubba® Unveils New Era of Water Bottles

In a striking move, bubba®, a notable name in oversized and high-performance water bottles, has officially launched a fresh brand identity that sets the stage for a new generation of reusable water bottle designs. This latest initiative not only redefines hydration but also integrates style and personal expression into everyday essentials. According to the announcement made from Atlanta on January 14, 2026, bubba® is ready to cater to the modern consumer who seeks both functionality and aesthetics in their hydration solutions.

Transforming Hydration into Style

Bubba® recognizes that a water bottle should resonate with the individual personality of its owner. The revamped collection showcases an array of trendy color schemes and redesigned shapes that allow hydration to transcend mere function, transforming it into a statement piece that complements any outfit, mood, or occasion. In essence, these water bottles are designed to make a statement while keeping beverages ice-cold.

A Fresh Look with Bold Identity

At the core of this brand evolution is a modern logo paired with a dynamic color palette and a keg design that embodies both fun and functionality. This new identity articulates the brand's core philosophy: being 'bigger' is not just about size, but rather about making a mark and carrying presence. Bubba encourages consumers to embrace their boldness, drink confidently, and choose hydration solutions that reflect their adventurous spirit.

Engaging Young Audiences

Jimmy Jia, the Global Brand VP, stated, "bubba® has always been about more than just hydration," emphasizing the brand's focus on connecting with younger demographics through designs that are unapologetically bold, playful, and expressive. The newly launched bottles and accessories, developed with the input from the brand's dedicated fanbase, are crafted to captivate attention and bring out the main character energy in every sip.

Built for Life in Motion

Whether you're hitting the gym, traveling, or enjoying outdoor festivals, the new bubba® collection promises high-performance hydration suitable for an active lifestyle. The leak-proof, insulated water bottles are designed meticulously for those always on the go; when your water bottle looks this stylish, hydration takes on a delightful essence.

The new lineup introduces two standout products: the bubba 24oz Dual Sip Lid Water Bottle and the bubba 52oz Keg Multi-Function Water Bottle, arriving in captivating colors like Fresh Kicks, Moodbooster, and Daydreamin. Additional shades and sizes are set to appear on Amazon soon, offering consumers more opportunities to express their unique styles through their hydration choices.

About Bubba® Brands

Founded in 1997 and now integrated within Newell Brands' Outdoor and Recreation Business Unit, bubba® brands are recognized for their innovation in leak-proof beverageware. Their products are not only remarkably durable and easy to clean but also designed to keep beverages at the perfect temperature for extended periods. The vibrant colors and expressive designs of bubba® drinkware aim to enhance the user's drinking experience, making every sip enjoyable.

A Commitment to Excellence

Newell Brands, the parent company of bubba®, is a leading global consumer goods corporation known for a wide array of popular brands, including Rubbermaid, Sharpie®, and Coleman®, among others. With a focus on enhancing everyday life through quality products, Newell Brands continues to inspire consumers with innovative solutions.

Consumers looking to elevate their hydration game can learn more about bubba® and their exciting new offerings by visiting bubbabrands.com or following them on Instagram @bubbabrands.

With this bold new direction, bubba® promises not just hydration but also an empowering means of self-expression for all customers, firmly establishing their place in a style-conscious market.