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Orange 142 Unveils High-Compliance Practice for Regulated Industries

In a move that promises to reshape advertising within tightly controlled sectors, Orange 142, LLC, a key player in the digital marketing landscape under Direct Digital Holdings (Nasdaq: DRCT), has officially announced the launch of its latest initiative: a dedicated high-compliance practice tailored for advertisers operating in highly regulated industries. This strategic development comes at a significant moment as increasing scrutiny in sectors such as energy, politics, and regulated consumer products creates a pressing need for clarity and reliability.

Addressing Mid-Market Advertisers’ Needs

With the advertising market evolving, mid-market brands are finding it increasingly challenging to navigate a complex web of regulations. They require trusted partners who can deftly manage compliance risks while maintaining effective campaign execution. Maria Lowrey, President of Orange 142, emphasized the need for such specialized support, stating, "Mid-market advertisers in regulated categories need partners who can simplify complexity. This practice gives our clients a predictable, transparent framework with structure and controls built-in, so they can move quickly without compromising on compliance or performance."

Enhanced Service Features

The new high-compliance practice is built upon Orange 142's robust adtech stack, which includes compliance-aligned supply paths, privacy-safe targeting, and transparent, ROI-driven measurement. This innovative combination of advanced AI capabilities and hands-on client service is designed to provide regulated industries with a more efficient and accountable approach to media buying. This approach not only meets the highest compliance standards but also stands out amidst fierce competition in the ever-changing market landscape.

In addition to compliance support, Orange 142 is committed to educating clients on the specific requirements of their sectors. The onboarding process involves defining category-specific needs, establishing activation rules, and aligning measurement practices with regulatory obligations. Lowrey highlights that understanding the rigorous standards for audience targeting, data handling, disclosures, and message approval is fundamental to creating effective and compliant marketing strategies.

A Clear Path Forward

"Regulated industries demand clarity at every step—what can run, how it gets approved, and how results are measured," said Lowrey. With the launch of this practice, Orange 142 aims to give clients a clear and confident pathway forward. The focus on compliance and measurement promises to bolster ROI and ensure that campaigns reflect effectiveness.

This offering is readily available as of January 2026, and the company plans to release expanded guidance, industry insights, and activation playbooks to further support its partners in navigating the challenges of regulated sectors.

About Orange 142

Established as a leader in digital marketing and advertising, Orange 142 empowers businesses of all sizes to enhance their digital presence and drive revenue through targeted, data-driven media execution. As the buy-side arm of Direct Digital Holdings, this agency provides customized solutions across various platforms including programmatic, search, social media, connected TV, and emerging digital channels. With a focus on sectors experiencing high growthpotential such as travel, healthcare, energy, and financial services, Orange 142 is dedicated to crafting campaigns that connect brands with their most valuable audiences. For more information, visit www.Orange142.com.