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MADD and Uber: A Partnership for Safety

In a bid to combat impaired driving during a critical time, Mothers Against Drunk Driving (MADD) has teamed up with Uber Technologies, Inc. Their campaign is set to run from December 16 to January 3, allowing Uber riders to contribute to MADD's life-saving efforts directly through the app. Uber has committed to matching the first $250,000 donated, ensuring that every dollar helps fund important programs aimed at preventing underage drinking, advocating for stronger impaired driving laws, and supporting victims.

MADD's CEO, Stacey D. Stewart, expressed gratitude for partnering with Uber to engage their vast community during one of the busiest travel periods of the year. Stewart emphasized the importance of this campaign, remarking, "Uber has transformed transportation choices, helping millions avoid the perils of impaired driving. By joining forces, we can enhance our prevention strategies and support individuals affected by these tragedies."

The data paints a stark picture of drunk driving's threat, especially during the holiday season. According to the National Highway Traffic Safety Administration (NHTSA), over the years 2018 to 2022, drunk driving claimed nearly 4,800 lives just in December alone. The statistics indicate that nighttime is particularly dangerous, with many fatal accidents occurring late at night and into the early morning hours. This partnership aims to raise awareness and empower individuals to make informed choices about their transportation.

Uber riders will have the opportunity to donate through a special feature in the app, simplifying the process and making it easy for users to contribute. By navigating to their Account settings and selecting the Messages option, riders can engage in this initiative and make donations that are fully tax-deductible.

Jill Hazelbaker, Uber's Chief Marketing Officer, highlighted the company's commitment to raising awareness about impaired driving prevention while facilitating responsible choices among passengers. The partnership seeks not only to educate riders but also to reinforce the importance of alternatives to driving under the influence. The introduction of this donation feature in the Uber app marks a new era in communal responsibility towards safer roads.

MADD has been a leader in the fight against impaired driving since 1980, significantly contributing to reducing drunk driving fatalities in America. Through their dedicated advocacy, they have saved over 475,000 lives and supported countless victims. This new campaign aligns perfectly with MADD's mission to provide continued education and resources, informing the community about the resources and support available to those affected.

With this collaboration, both organizations hope to create a culture of safety. The holiday season is supposed to be a time of celebration and joy, but the threat of impaired driving looms large. By empowering Uber's riders to make a difference just by using their services, MADD and Uber remind everyone that their collective efforts can lead to significant change.

Moreover, the integration of such charitable causes into Uber's and MADD’s operations demonstrates a broader commitment to social responsibility and community engagement. As both organizations pave the way for safer roads, they encourage everyone to be proactive in making wise choices, especially during this holiday season when the stakes are higher than ever.

In closing, as this campaign unfolds, it will be vital for riders to take action. Every donation not only supports MADD's programs but also sends a clear message: impaired driving is preventable and has no place on our roads. Through partnerships like this, we can all work towards a future where every ride is a safe ride.