#Japan #Tokyo #DIVE #The Lantern #Craft Hotel

Remarkable Growth in the Regional Revitalization Sector

DIVE Co., Ltd., headquartered in Shinjuku, Tokyo, has made significant strides in its regional revitalization business. The company operates glamping facilities like "The Lantern" and hotels across six locations in Japan, reporting an impressive 83% increase in guest numbers for the fiscal year ending June 2025, compared to the previous year. DIVE aims to enhance existing services while strengthening its commitment to local economies.

Established in 2019, DIVE's regional revitalization project focuses on non-tourist areas—regions that are yet to be fully recognized for their potential. By collaborating with local governments, DIVE repurposes idle facilities and lands to create unique accommodations. This innovative approach not only reduces costs but also allows DIVE to operate under a seamless model covering everything from planning and development to guest attraction and management. Their strategy includes direct-to-consumer (D2C) marketing and the integration of human resources in tourism, resulting in significant operational advantages.

DIVE's Vision and Goals

DIVE is driven by a mission to address substantial challenges in Japan’s tourism industry, notably labor shortages. With a focus on providing staffing solutions specifically tailored for the tourism sector through its core business, DIVE has successfully generated 9,320 tourism workers annually. The company has established partnerships with over 4,600 tourism facilities in all 47 prefectures across the nation.

By introducing D2C tourism projects in six non-tourist areas, including declining and potentially extinct municipalities, DIVE is not just creating profit and generating foreign currency. The company is also committed to building sustainable community growth by collaborating with local enterprises.

In addition to its glamping efforts, DIVE actively manages "GLAMPICKS," a web media platform dedicated to glamping facilities that enhances customer engagement and boosts occupancy rates. This expansion into IT-related ventures showcases DIVE's versatility in growing its business portfolio.

Future Plans

The company continues to deepen cooperation with local governments to enhance the value of regional experiences using local resources. DIVE believes that by elevating the overall service quality of existing facilities and introducing new offerings, they can foster long-term sustainable growth that benefits both the business and the communities it serves. The latest figures reflect the positive outcomes of these initiatives, indicating that DIVE is on the right track to realizing its ambitious objectives.

As DIVE moves forward, the focus remains on intertwining tourism with community enhancement, making a lasting impact on each region it engages with. By taking this holistic approach, the company sets itself apart in a competitive market while promoting Japan's underappreciated locales as emerging tourism gems.