#Japan #Tokyo #HA-LU #Seishun 2.0 #Shibuya Label

Introduction

The creative world of entertainment continues to evolve, and the latest initiative comes from HA-LU, a short drama label based in Tokyo, and Shibuya Label, a creative production company also located in Tokyo. Together, they have announced the launch of their collaborative project titled "Seishun 2.0+". This partnership aims to expand their entertainment endeavors and redefine youth culture by harnessing their unique strengths in production and storytelling.

Background of the Collaboration

Founded with a mission to recreate the essence of youth that fades with time, HA-LU has been dedicated to creating captivating short dramas. As they enter their second year, the company is embarking on this ambitious project, seeking to explore new creative potentials and broaden their presence in the entertainment market. Their goal is to deliver new narratives that resonate with audiences of all ages, particularly the younger generation.

Details of the Project

The first phase of this collaborative endeavor will focus on expanding the concepts into the streets of Shibuya. This includes the development of new content based on unpublished stories from the Shibuya Label artist known as seta. Notably, HA-LU will take on the challenge of producing their first manga and animation as part of their new style of short drama. The content is slated for release in early summer 2025, showcasing their innovative approach to storytelling.

Both companies will leverage their expertise in short drama production, enhanced by their understanding of social media dissemination and audience analytics. By collaborating with creators and tapping into the untold stories held within the Shibuya community, they aim to weave new narratives that captivate diverse audiences.

Comments from Key Figures

Akihiro Shoji, CEO of Shibuya Label, expressed excitement about this venture, remarking on how the vision to “shorten entertainment for all” resonates with him. The collaboration is a reminder of the importance of creativity in an ever-changing industry, and he is fully committed to keeping pace with this evolving landscape.

Seta, the founder of Shibuya Label, shared insights on the project’s deeper significance. He reflects on the timeless essence of struggles and dreams, which span generations. His hope is that the stories birthed from these reflections will provide comfort and healing across age groups.

Haruto Oka, CEO of HA-LU, recalls how the connection with Shoji came about through a mutual acquaintance. He found their conversations stimulating and expressed gratitude for the opportunity to create new values together with Shibuya Label. Oka is looking forward to all that the second year at HA-LU will bring.

About HA-LU

Established in 2024, HA-LU focuses on producing enthralling short dramas that capture the hearts and minds of audiences within minutes. Their mission is to deliver a fresh take on youth through innovative storytelling that incorporates the genuine feelings and experiences of the younger generation. With a slogan to transform the concept of youth into "Seishun 2.0", HA-LU promises to present short dramas that engage everyone from all walks of life.

Location: 2F 7-4-7 Akasaka, Minato-ku, Tokyo, Japan
Website: HA-LU Official Site
Instagram: HA-LU on Instagram
TikTok: HA-LU on TikTok

About Shibuya Label

Founded in 2016, Shibuya Label is a creative production company that began with a passion for enhancing artistic output from the vibrant district of Shibuya. They have participated in various local projects, including street galleries, music festivals, and creative exhibitions. With their forward-thinking approach and innovative projects, Shibuya Label continues to be a catalyst for generation-defining creativity in the heart of Tokyo.

Location: Shibuya, Tokyo, Japan
Website: Shibuya Label Official Site

Conclusion

The "Seishun 2.0+" project promises to fuse traditional storytelling with modern creative expressions, offering a promising glimpse into the future of youth entertainment. With both HA-LU and Shibuya Label dedicated to pushing boundaries, the collaboration is anticipated to inspire an entire generation, making waves in the world of entertainment.