#China #FAST Channels #Xi'an #China Media Group #CGTN

CGTN Expands Its Reach with New FAST Channels

The China Global Television Network (CGTN), the international division of the China Media Group (CMG), has officially launched three new specialized channels on free, ad-supported streaming platforms (FAST). This significant move aims to reach an impressive audience of nearly 200 million viewers worldwide, delivering a diverse array of programming to global audiences.

The newly launched channels - CGTN Global Biz, China Travel, and Discovering China - will broadcast 24/7 across 15 major FAST platforms, marking a crucial step for CMG in expanding its business models and enhancing its international communication strategy.

The Launch Event

The launch was celebrated during the inaugural meeting of the Global South Media Partners Mechanism and the 13th Global Video Media Forum (VMF), taking place in the ancient city of Xi'an, Shaanxi Province, Northwestern China. This event emphasized CMG's commitment to fostering partnerships and adapting to the evolving landscape of global media.

Targeted Content for Diverse Audiences

Each of the three channels has been carefully curated to meet the demands of international audiences with targeted content:

• - CGTN Global Biz is dedicated to providing a continuous platform for financial news. It aims to deliver timely financial reports, market analysis, and expert interviews to help viewers understand China's economic policies and trends better.
• - China Travel focuses on showcasing the best of Chinese travel and lifestyle, serving as a window into a vibrant cultural landscape for foreign viewers.
• - Discovering China will feature a selection of documentaries that highlight the achievements of China's modernization and promote mutual cultural exchange. This channel aims to give audiences a panoramic view of China's development journey and its rich cultural heritage.

Each of these channels will provide six hours of original programming daily, which will be broadcast in a repeating schedule. The content will be produced to high-quality standards, ensuring an engaging viewing experience.

Expanding Presence in the FAST Landscape

Since 2023, CGTN has been actively enhancing its presence in the FAST format by positioning its English Channel and Documentary Channel on prominent FAST platforms worldwide. The rise of FAST TV in recent years has transformed it into a dynamic format within the global television market, characterized by specialized content, strong brand identity, and readily accessible programming supported by advertising.

Overall, the launch of these channels represents CGTN's proactive approach to reach a broader audience and its ongoing commitment to providing quality content that resonates with viewers around the world. As the media landscape continues to evolve, CGTN is set to play an integral role in shaping international perceptions of China and fostering greater cultural connection through its diverse programming offerings.