#Japan #Tokyo #Looop #CEO Clone #Touchspot

Looop Embraces Innovative AI Marketing for Recruitment

In a bid to revolutionize its hiring processes, Looop, a leading renewable energy provider based in Tokyo, has adopted Touchspot's AI-driven content marketing tool, "CEO Clone." This integration marks a strategic move towards enhancing Looop's recruitment efforts by effectively communicating the passion of CEO Soichiro Nakamura and minimizing resource expenditure in their hiring practices.

The Need for Transformation

As Looop scales its operations, acquiring and retaining top talent has become a pressing challenge. The company faced two critical issues in its recruitment process:
1. High Attrition Rates during Hiring: In particular, candidates tended to withdraw early in the recruitment process. It was essential for Looop to enhance candidates' understanding and enthusiasm for the company as swiftly as possible. Strong, uniform messaging of Nakamura’s passion and the company's vision throughout the recruitment process was crucial.
2. Shortage of Human Resources: With an increasing load on recruitment personnel, managing responsibilities for both new and mid-career hires became overwhelming. By utilizing the "CEO Clone" to take over the initial information session and company briefings, Looop aims to channel human resources towards deeper engagement in hiring activities.

Strategy for Implementing CEO Clone

The deployment of "CEO Clone" in Looop's recruitment strategy involves strategic positioning across various channels.

Agent Channel

Before introducing candidates to the agent, Looop requests them to view the "CEO Clone." This initiative aims to standardize the explanation process, eliminating misunderstandings and ensuring that candidates arrive at first interviews well-informed. Consequently, this should decrease withdrawal rates before initial meetings significantly.

Media and Scout Channel

Self-reporting and scouting emails will incorporate video messages from the "CEO Clone". By sharing Nakamura's passion at the applicant's peak interest moment—immediately after application completion—the company hopes to attract less motivated candidates and reduce the number of applicants who apply but do not attend interviews. Moreover, it aims to convert those who open emails but do not respond.

Referrals

Candidates will be encouraged to view the "CEO Clone" before applying. This tool will fill any gaps the referrer cannot explain, helping to prevent withdrawal due to expectation discrepancies and improving the accuracy of referrals.

Through these methodologies, "CEO Clone" transcends mere information dissemination, functioning as a tool that quantifiably measures candidate engagement (comprehension and empathy). It promises to drastically improve recruitment efficacy.

Proven Effectiveness

Previously, the "CEO Clone" tool has showcased notable achievements in sales and marketing by replicating top sales' communication strategies online. These initiatives have reportedly reduced sales time by over 100 hours and cut the time spent per meeting by 50%. The tool has made significant contributions to resource savings for businesses.
Looop perceives the core of recruitment as an engagement activity that not only incites candidates' eagerness to join but also amplifies their understanding of the organization. The ability of the "CEO Clone" to deliver optimal engagement can uniformly convey Nakamura's enthusiasm, significantly elevating candidate comprehension and motivation during the selection process.
Moving forward, Looop aims to leverage this high reproducibility of AI-driven content marketing in hiring, fostering a culture of innovation within recruitment practices and solidifying its position in attracting exceptional talent.