Usagi Japon Partners with FANTAS for Innovative Rebranding of Manekatsu

Usagi Japon and FANTAS Technology Announce Rebranding Project

Usagi Japon, based in Chuo, Tokyo, under the leadership of CEO Takahiro Suga, has recently announced its collaboration with FANTAS Technology, located in Shibuya, Tokyo and led by CEO Kohei Kunishi, to revitalize the brand 'Manekatsu by FANTAS'. This initiative aims to update the brand kit and enhance the overall identity of the project.

Background of the Collaboration

Established in 2012, 'Manekatsu' was created with the concept of "small courage alongside you," providing support for women seeking financial independence. It has been at the forefront of delivering financial information from a female perspective, becoming a trustworthy resource for approximately 46,000 women over the past 13 years. With the evolution of societal standards and the diversification of women's lifestyles, the decision to undergo a rebranding to 'Manekatsu by FANTAS' illustrates a commitment to modernizing its approach to empower women in their financial journeys.

The term 'Ma・ne・ka・tsu' encapsulates the essence of engaging with one's finances to cultivate a prosperous life. Through this rebranding, the focus will shift not only to asset formation but will expand into seven core themes: connections, beauty and health, dreams, work, financial assets, living environment, and hobbies. By establishing diverse communities and services, the goal is to provide more comprehensive support for women.

To achieve this vision, Usagi Japon embraces the motto, "A world where everyone can take off more freely," actively promoting financial literacy and enhancing financial well-being. Such a mission complements the values that 'Manekatsu by FANTAS' embodies, aiming to create better opportunities for women to learn about managing their finances safely and confidently.

Key Leadership

The program is supported by various key members, including Mizue Uematsu, the founder of Manekatsu from FANTAS Technology, and Nao Kurihara as the community manager. The project’s overall direction comes from Jiko Ishida of FANTAS Technology, with executive adviser Mariko Suzuki, founder of 'Kinyu Joshi', ensuring effective communication strategies and outreach with Usagi Japon Group, to build a welcoming platform for women's financial education.

New Brand Identity

The new brand identity positions 'Manekatsu by FANTAS' as a partner dedicated to accompanying women towards their rich futures. This shift is not just about financial education but also emphasizes community connections and support for various aspects of life. The official brand website will serve as a hub for disseminating upcoming event information and other essential resources.

Featured models for the brand include Ryoko Hirukawa and Saki Tegawa from FANTAS Technology, coordinated by Shiori Moroaka.

Future Directions

Going forward, Usagi Japon remains committed to three main themes: sustainable travel, financial education and life design, and promoting international arts and cultural exchange. Through strategic communication design with various companies and organizations, Usagi Japon aspires to encourage individuals to live creatively and freely.