NOVUS Welcomes Alison LaRocque as VP, Enhancing Client Strategies in Media

NOVUS Welcomes Alison LaRocque as Vice President

NOVUS Media LLC, an independent agency renowned for its innovative approach to media planning and buying, has announced the appointment of Alison LaRocque as Vice President and Director of Integrated Client Strategy. LaRocque, who comes with a wealth of experience from both agency and brand-side roles, is set to play a pivotal role in shaping the future direction of the agency.

Alison LaRocque previously spearheaded the brand media function at Upwork, where she oversaw a $60 million budget. Her efforts were instrumental in integrating diverse marketing strategies and achieving significant business outcomes. By collaborating with a myriad of marketing partners, LaRocque successfully crafted holistic campaigns that resonated with target audiences and drove measurable results. Her extensive experience will now be a cornerstone in enhancing NOVUS's strategic initiatives.

At NOVUS, LaRocque won't just oversee key media accounts; she will also contribute to the agency’s strategic evolution under the leadership of Rob Davis, President and CMO. Davis expresses excitement regarding LaRocque’s onboarding: “Alison first made her mark years ago leading strategy for several brands as well as driving numerous cultural initiatives. She's a go-getter and a bit of a unicorn. We're thrilled to have her.”

With over 15 years of experience, LaRocque's vast expertise spans various top agencies, enhancing both her media acumen and digital marketing skills. Her journey includes positions at agencies like Starcom, Initiative, and Mindshare, where she worked on campaigns for prominent clients such as Verizon Wireless and American Family Insurance.

In addition to her agency background, LaRocque's client-side experience enriches her profile. She has been part of Indeed's global media team, managing multi-channel media strategies across the United States and Canada. Her role at CB2 involved a strong focus on digital marketing, illustrating her versatility in handling diverse marketing needs. Notably, her experiences running agency reviews for Upwork and CB2 equip her with a unique perspective, allowing her to understand and meet client expectations better.

“Alison epitomizes that rare executive with a formidable combination of media and client-side experience,” commented Melony Rios, CEO of NOVUS.

LaRocque expressed her enthusiasm for rejoining the agency realm at NOVUS, stating, “I'm so excited to have a hand in shaping the future of this growing agency. NOVUS has a unique positioning of looking at media through the lens of geography and is a bit of a 'David and Goliath' story. I look forward to helping them slay some more giants.”

About NOVUS

Established as an independent media planning and buying agency, NOVUS takes a distinctive approach to marketing by focusing on geographical insights to enhance media strategies. Their expertise encompasses a wide range of local media, including television, over-the-top and digital platforms, to address the unique needs of various audiences. This forward-thinking approach is driven by advanced marketing science and geospatial analytics. For more information on NOVUS and its unique media strategies, you can visit www.novusmedia.com.