#Japan #Tokyo #International Women's Day #HAPPY WOMAN #Chocola BB

Chocola BB Celebrates Women's Empowerment at Happy Woman Festa 2026

Chocola BB, a brand developed by Eisai Co., Ltd.'s Consumer HHC division, is thrilled to announce its support for the Happy Woman Festa 2026. This event, marking its 10th anniversary on March 8, coincides with the International Women's Day, an occasion where women's health and empowerment take center stage.

For years, Chocola BB has resonated with the mission of the Happy Woman initiative, consistently backing their endeavors to promote women’s beauty and vitality. Through this partnership, the brand aims to spark discussions around women’s health and self-care on a social level, encouraging women to embrace their individuality and make positive life choices.

About Happy Woman Festa 2026

March 8 is designated as International Women's Day by the United Nations, a date increasingly recognized in Japan for its significance in fostering discussions about women's health and lifestyles. The Happy Woman Festa, initiated in 2017, has played a vital role in promoting diverse women's experiences through events, awards, and discussions. In 2026, the event is set to celebrate a decade of raising awareness and advocating for women's issues.

The goal remains clear: to encourage every woman to embrace their unique choices and capabilities, contributing positively to society. The festivities will span from March 8 through the end of March during Women’s History Month, hosted in various locations including Hokkaido, Gunma, Tokyo, Shizuoka, Aichi, Ishikawa, Osaka, Hyogo, and Oita.

Event Highlights

Schedule & Venue

• - International Women's Day Award Ceremony: March 5, 1:00 PM at TOKYO FM Hall, Chiyoda, Tokyo.
• - Seminars, Workshops, and Booths: March 8, 11:00 AM at United Nations University, Shibuya, Tokyo.

Eriko Naito, President of the Consumer HHC Division at Eisai Co., will grace the opening ceremony on March 5, underscoring the importance of women’s initiatives.

New Initiatives at Happy Woman Festa

This year’s event will see the introduction of the PARTNERSHIP Award, honoring organizations that have collaborated meaningfully with the Happy Woman mission, with Chocola BB being recognized as an exemplary partner.

Chocola BB's involvement goes beyond mere sponsorship; it actively seeks to be a force for positive change, facilitating learning and awareness about women’s health, thus fostering a society where everyone can live authentically and positively.

Power to Me Project

Under the theme “Power to Me,” the event will offer women opportunities to engage with their mental and physical well-being through seminars and booths, alongside resources available on the Happy Woman official site.

Additional Engagements

• - HAPPY WOMAN RADIO on TOKYO FM: A special radio program on March 8 at 7:00 PM discussing wellness for working women, featuring popular host LOVE and Chocola BB's brand manager, Rika Sugawara, diving into the latest research on women’s wellness.

Future Plans and Commitment

As Happy Woman Festa approaches its 10th year, the event's founders are determined to make women's empowerment a social standard rather than a slogan. The initiative is set not only to foster individual choice but also to influence cultural and decision-making processes within society. Through shared values and co-creative efforts with partners like Chocola BB, the goal is to create a society where diverse perspectives enhance the wellness and happiness of everyone.

Chocola BB has been championing women’s health and well-being since 1952, and their commitment to supporting initiatives for gender equality aligns seamlessly with the goals of the Happy Woman Executive Committee, which supports the realization of SDG Goal 5: Gender Equality. The brand is keen to continue its long-standing support and collaboration in the years to come.

You can learn more about Chocola BB’s initiatives toward sustainable development goals by visiting their SDGs page.