#Japan #Tokyo #Soy Milk #Beyond Free #Roll Cake

BEYOND FREE's Soy Milk Cream Roll Cake Receives Grand Prix Award

In a remarkable achievement for BEYOND FREE, a subsidiary of TableMark Co., Ltd., the company’s popular product, the "Fuwari Roll Cake with Soy Milk Cream – Plain", has clinched the Grand Prix award at the 93rd Japan Food Selection, held on November 17, 2025. This prestigious event is organized by the Japan Food Analyst Association and recognizes excellence in food and beverages.

Exceptional Recognition at Japan Food Selection

The Japan Food Selection, which relies on the expertise of approximately 23,000 food analysts, is Japan's first food and ingredient evaluation system. It emphasizes the delicate taste, preferences, essence, and food culture of the Japanese people. Products are evaluated based on internal, external, market, management, safety, and branding factors across a maximum of 100 criteria. The highest accolade, the Grand Prix, is awarded to products scoring between 90 to 100 points.

The success of the Fuwari Roll Cake lies not just in its taste but also in its thoughtful crafting, using no wheat, eggs, or dairy products while still achieving a fluffiness that delights. The health-conscious profile and subtle soy aroma enhance its appeal.

Evaluation Highlights of the Winning Cake

• - Retains a light texture even after defrosting.
• - Achieves a fluffy mouthfeel without using eggs or wheat.
• - Embodies a gentle world view, aligning well with health trends.
• - Features a refined flavor with a delicate soy aroma.
• - Delivers significant satisfaction without the inclusion of wheat flour.

Insights from BEYOND FREE

The team at BEYOND FREE expressed immense joy over this recognition. The development of an "delicious roll cake" without traditional ingredients such as flour, eggs, or dairy was no easy feat. The fluffiness of the sponge cake, complemented by rich soy milk cream and sweetened with beet sugar, resulted from extensive trial and error in ingredient selection and cooking methods.

The Craft of the Fuwari Roll Cake

This delectable roll cake boasts a moist and tender sponge, free from wheat, dairy, and eggs. With ingredients sourced from soy and beet sugar, it pairs perfectly with a rich, smooth cream. It’s designed to be simply thawed for roughly 15 minutes before serving, whether using a spoon or fork to enjoy this delight.

About BEYOND FREE

At BEYOND FREE, the philosophy revolves around enjoying delicious meals without compromising on dietary needs. Their frozen meals, plant-based yet satisfying, offer a truly enjoyable eating experience, emphasizing taste, appearance, and texture. For details, visit their online shop or check out their Instagram.

Company Overview

• - Company Name: TableMark Co., Ltd.
• - CEO: Yosuke Matsuda
• - Headquarters: Chuo-ku, Tokyo, Japan
• - Business: Manufacturing and selling frozen foods and other food products
• - Website: TableMark

As the consumer market turns towards healthier options without sacrificing flavor, products like the Fuwari Roll Cake from BEYOND FREE are leading the way, demonstrating the potential of plant-based alternatives in delectable desserts.