Discount Tire and Team Penske Extend Their Long-Standing Partnership for the Future

Discount Tire and Team Penske Extend Their Partnership

In an exciting announcement, Discount Tire and Team Penske have confirmed an extension of their longstanding partnership, which has flourished for nearly two decades. This renewal not only emphasizes the dedication of both companies towards excellence in the NASCAR landscape but also aims at promoting better engagement with fans and customers.

A Legacy of Winning

Discount Tire’s engagement as a prominent sponsor for Team Penske aligns with their shared vision of triumph both on and off the racetrack. Executive Chairman Michael Zuieback expressed enthusiasm about the partnership, highlighting how it has been a catalyst for victories and significant achievements. Notably, Team Penske has clinched multiple NASCAR Cup Series titles together with Discount Tire as their partner, creating a legacy of close to 38 victories within the frameworks of NASCAR competitions.

A New Era

For the 2026 racing season sets the stage for expanded roles, with Discount Tire continuing to support the No. 2 Ford Mustang Dark Horse, driven by Austin Cindric, and also stepping in as a primary partner for the No. 22 Ford Mustang for select races, driven by three-time NCS champion Joey Logano. The partnership further underscores Discount Tire’s commitment to enhancing the motorsport experience for fans by actively involving Team Penske drivers in various promotional activities, including visiting stores and participating in tire safety campaigns.

Looking Forward

The collaborative spirit shared between Discount Tire and Team Penske signifies a mutual pledge to uphold and redefine excellence in the racing community. Roger Penske stated, “Our companies share many of the same core values... This partnership continues to deliver.” In anticipation of the upcoming season, the excitement builds around events such as the DAYTONA 500, Circuit of The Americas, and MotorSpeedway, where Discount Tire’s racing colors will be prominently displayed.

Enhancing Customer Engagement

The commitment to customer engagement will only deepen as both organizations strive to interact with their audiences more dynamically. Discount Tire, known as the leading independent tire retailer, will leverage its partnerships not just on the racetrack but also through initiatives that resonate with tire safety and consumer awareness.

As a primary sponsor of the No. 2 Ford Mustang and the official tire retailer of Major League Soccer, Discount Tire is not just racing towards victories but also driving pathways of engagement in community activities and safety campaigns. With this renewed partnership, they continue to keep the pulse of motorsport enthusiasm alive, creating a vibrant environment for existing fans while enticing new ones.

Conclusion

As the curtain rises on the 2026 racing season, the collaboration between Discount Tire and Team Penske promises thrilling competitions along with a reinforced bond between the brands and fans. With goals set high, the future looks bright, and victories are set to be celebrated, fostering a culture of winning and commitment that racing enthusiasts have come to admire.