AITO and ADM Forge Strategic Partnership for Intelligent Luxury's Global Expansion

AITO and ADM's Strategic Partnership: A New Era of Intelligent Luxury Vehicles

In a significant move aimed at redefining the landscape of luxury smart cars, AITO, a rising star in China's automotive sector, has officially partnered with Performance Plus Motors, a subsidiary of Abu Dhabi Motors. This collaboration marks a pivotal moment for AITO’s international ambitions and aligns them with one of the leading luxury automotive groups in the United Arab Emirates.

The strategic agreement was signed in Chongqing, China, by Jason Wang, Director of SERES AUTO Overseas Business Unit, and Syed Faiz Karim, CEO of Abu Dhabi Motors. The signing ceremony, attended by Leon He, Director of SERES AUTO, and Kelvin Zhao, Chief Representative of ADM China, underlined the significance of this partnership, which not only boosts AITO’s presence in the Middle East but also enhances its brand competitiveness on a global scale.

AITO's Journey to Luxury Market Leadership

AITO has rapidly emerged as a frontrunner in the new energy vehicle segment, achieving remarkable production milestones by surpassing one million vehicles manufactured in just 46 months. Their flagship model, the AITO 9, has dominated the market for luxury vehicles priced over 500,000 yuan for 21 consecutive months, which underscores AITO’s reputation for quality and innovation in the smart mobility sector.

The partnership with Performance Plus Motors is projected to strengthen AITO's market position through tailored support. ADM boasts 40 years of expertise operating in the luxury automobile sector, equipped with a robust dealership network and a loyal customer base. This collaboration aims to enhance AITO’s market insights and customer service capabilities while fostering innovative marketing strategies that cater to local demands and preferences.

Focused on Customer Experience

Performance Plus Motors will spearhead the sale, supply, and after-sales service of AITO's luxury smart models across the UAE. Plans to establish branded testing and service centers are underway, ensuring that customers receive an experience that aligns with AITO's premium brand positioning. Moreover, the knowledge and resources provided by ADM are expected to facilitate a successful market entry, enabling AITO to target discerning consumers effectively.

“Our cooperation with ADM marks an important milestone in AITO’s globalization strategy,” noted Jason Wang. This partnership serves as both a foundation for AITO’s future in the UAE and a springboard for exploring further markets, paving the way for enhancing its technological capabilities and driving innovation in luxury transportation.

Strengthening Competitive Edge Together

In alignment with AITO's vision for sustainable luxury mobility, both companies are committed to a collaborative effort that extends beyond mere sales. They aim to create a shared scope of growth in the luxury automotive sector, working hand-in-hand on customer service strategies, market intelligence sharing, and resource pooling.

Syed Faiz Karim echoed this sentiment by stating, “The technological capabilities and luxury positioning of AITO resonate with the refined tastes of consumers in the Middle East, and we are ready to utilize our extensive channels and operational expertise to support AITO’s sustained success.” This collective approach will not only nurture AITO's growth but also further enrich the luxury vehicle landscape in one of the world’s most competitive markets.

Commitment to Product Localization and Innovation

AITO is already making strides in adapting its products to meet local market standards. The AITO 9 has initiated local road tests to ensure it meets the specific needs of the UAE market. Additionally, their vehicles have recently arrived at the Dubai port, poised for immediate delivery following an official launch. The established local infrastructure of ADM will play a crucial role in facilitating seamless market entry and long-term operational stability for AITO’s offerings.

As AITO embarks on this venture into the Middle East, it aims to strengthen its international footprint and build a robust presence across surrounding regions. This partnership sets the precedence for AITO’s commitment to delivering not just vehicles, but also cutting-edge mobility experiences to luxury consumers around the world.

The road ahead appears bright for AITO as it harnesses the resources and insights woven into this new alliance, defining a future rich with possibilities in the intelligent luxury vehicle market.