A Strategic Partnership Between AITO and ADM Heralds New Era in Intelligent Luxury Expansion

AITO and ADM Forge a Strategic Partnership

In a significant step towards global expansion, the luxury intelligent vehicle brand AITO has officially entered into a strategic partnership agreement with Performance Plus Motors, a subsidiary of Abu Dhabi Motors. This collaboration was formalized on February 8, 2026, in Chongqing, China, by Jason Wang, the president of SERES AUTO's overseas division, and Syed Faiz Karim, CEO of Abu Dhabi Motors. The signing ceremony also featured the presence of notable executives, including Leon He, president of SERES AUTO, and Kelvin Zhao, head of ADM China.

The alliance between AITO and ADM represents a crucial milestone in the luxury electric vehicle sector's expansion into overseas markets. This agreement aims to enhance AITO’s growth trajectory in the Middle East, leveraging ADM’s extensive network and expertise in luxury automotive sales and service.

AITO's Impressive Growth

AITO has distinguished itself as the fastest-growing brand within the New Energy Vehicle (NEV) segment, achieving a production milestone exceeding one million units in just 46 months. The brand's flagship model, the AITO 9, has consistently dominated the segment for vehicles priced over 500,000 yuan for 21 consecutive months, solidifying AITO’s leadership in intelligent luxury transportation. This strategic partnership is designed to fortify AITO's competitive edge within the luxury vehicle market.

Commitment to Customer Experience

Performance Plus Motors will manage the sales, delivery, and after-sales service of luxury AITO models in the UAE. They plan to establish brand showrooms and service centers, ensuring tailored services for AITO users and adhering to the brand's positioning. In tandem, ADM will utilize market analytics to develop localized marketing strategies and branding information, aiding AITO's rapid entry into the premium consumer segments of the region.

The mutual cooperation will extend to customer service enhancements, market analysis, and resource sharing, facilitating a long-term, mutually beneficial partnership that promises substantial value growth for both brand and market.

Leaders Discuss Future Prospects

Jason Wang expressed that this collaboration marks a vital juncture in AITO’s globalization strategy. He believes that ADM’s vast experience and resources in the luxury car market will bolster AITO’s local operations and support its efforts to introduce intelligent innovations to the market.

“Together, we will push technological capabilities for AITO, aiming for significant breakthroughs in the global market,” said Wang.

Syed Faiz Karim echoed these sentiments, emphasizing that AITO's technological prowess and luxury positioning align perfectly with the high-end market demands in the Middle East. He added that they would deploy their channels and operational advantages to fully support AITO's long-term development in the UAE, capitalizing on new opportunities within the luxury NEV segment.

Local Adaptations and Market Readiness

AITO has localized both its hardware and software, receiving necessary certifications for its flagship AITO 9 model, which has been made available for user test drives in the UAE. This step marks AITO's initial endeavor to attract foreign users while ensuring that the vehicles are ready for immediate delivery following the official launch.

With a well-established local infrastructure, ADM stands ready to provide a solid foundation for AITO's product delivery and long-term operations in the UAE.

Vision for the Future

As AITO continues to solidify its presence in the Middle East, the brand is laying the groundwork for expansion into neighboring regions. The goal is unwavering: to broaden its international footprint and reinforce its standing in the luxury intelligent NEV market on a global scale.

AITO’s partnership with ADM represents not just a business agreement but a shared vision of innovation, customer satisfaction, and technological advancement—a testament to the promising future of luxury transportation in emerging markets.