Hyundai SUVs Triumph with Three Awards at Chicago Auto Show 2026
In a remarkable showcase of excellence at the 2026 Chicago Auto Show, Hyundai secured three notable awards from the Midwest Automotive Media Association (MAMA). The awards spotlight Hyundai's dedication to innovation and consumer satisfaction within the automotive community.
The all-new 2026 Palisade was celebrated in two prestigious categories—winning the titles of Favorite Vehicle and Favorite Family Vehicle. In addition, the IONIQ 9 electric SUV was distinguished as MAMA's Favorite Electric Vehicle. This recognition comes at a time when SUV popularity is surging, underscoring Hyundai's successful efforts to blend practicality with appealing design.
Ricky Lao, the director of product planning at Hyundai Motor North America, expressed deep pride in the achievements, stating, "Being recognized with three Favorite Award wins by MAMA is a true feather in our cap. The Palisade and IONIQ 9 each offer a robust set of features and technologies that consumers desire in their daily commutes."
The Palisade particularly stands out for its spaciousness and versatility, having been engineered with an additional 2.5 inches in length and a 2.7-inch increase in wheelbase. This expansion enhances cabin comfort and cargo space, making it an ideal choice for families. Whether customers opt for the Internal Combustion Engine (ICE) model or the hybrid version, the Palisade does not compromise on power or safety, equipped with advanced suspension systems and top-tier safety technology.
The IONIQ 9, heralded as an all-electric wonder, complements the Palisade by offering significant interior dimensions and modern features. While it boasts three spacious rows, it also integrates cutting-edge technology such as Over-the-Air updates and high-output USB-C charging ports, ensuring that passengers remain connected during their journeys. It's clear that the IONIQ 9 isn't just about clean energy; it's about enhancing the driving experience with thoughtful amenities.
Jim O'Brill, President of MAMA, highlighted the Palisade's comprehensive appeal, noting, "The Palisade stands out not through gimmicks, but through how complete it feels as a package. The design is confident without being flashy, the cabin is genuinely comfortable and thoughtfully executed, and the driving experience strikes a balance between smooth, quiet, and capable."
Founded in 1991, MAMA comprises a collective of around 300 automotive journalists and industry professionals dedicated to evaluating and celebrating excellence in automotive design and performance. Through their annual awards, they bring the voices of hundreds of professionals to the forefront of the automotive narrative.
Hyundai's commitment doesn't just end with accolades. The company is also making substantial investments into the future of the automotive industry in the United States, pledging $26 billion from 2025 through 2028 to support innovation, community development, and sustainable practices. With a technologically rich lineup of vehicles that promises to meet varied consumer preferences—from conventional fuel engines to hybrids and fully electric vehicles—Hyundai is positioning itself as a leader in the automotive sector.
As the automotive landscape continues to evolve, the recognition at the Chicago Auto Show marks another successful chapter for Hyundai. Their ability to adapt and create vehicles that resonate with today's consumers signifies a promising future for the brand. The awards the Palisade and IONIQ 9 have garnered are not merely trophies; they represent Hyundai's commitment to excellence and innovation in an ever-competitive marketplace.
The all-new 2026 Palisade was celebrated in two prestigious categories—winning the titles of Favorite Vehicle and Favorite Family Vehicle. In addition, the IONIQ 9 electric SUV was distinguished as MAMA's Favorite Electric Vehicle. This recognition comes at a time when SUV popularity is surging, underscoring Hyundai's successful efforts to blend practicality with appealing design.
Ricky Lao, the director of product planning at Hyundai Motor North America, expressed deep pride in the achievements, stating, "Being recognized with three Favorite Award wins by MAMA is a true feather in our cap. The Palisade and IONIQ 9 each offer a robust set of features and technologies that consumers desire in their daily commutes."
The Palisade particularly stands out for its spaciousness and versatility, having been engineered with an additional 2.5 inches in length and a 2.7-inch increase in wheelbase. This expansion enhances cabin comfort and cargo space, making it an ideal choice for families. Whether customers opt for the Internal Combustion Engine (ICE) model or the hybrid version, the Palisade does not compromise on power or safety, equipped with advanced suspension systems and top-tier safety technology.
The IONIQ 9, heralded as an all-electric wonder, complements the Palisade by offering significant interior dimensions and modern features. While it boasts three spacious rows, it also integrates cutting-edge technology such as Over-the-Air updates and high-output USB-C charging ports, ensuring that passengers remain connected during their journeys. It's clear that the IONIQ 9 isn't just about clean energy; it's about enhancing the driving experience with thoughtful amenities.
Jim O'Brill, President of MAMA, highlighted the Palisade's comprehensive appeal, noting, "The Palisade stands out not through gimmicks, but through how complete it feels as a package. The design is confident without being flashy, the cabin is genuinely comfortable and thoughtfully executed, and the driving experience strikes a balance between smooth, quiet, and capable."
Founded in 1991, MAMA comprises a collective of around 300 automotive journalists and industry professionals dedicated to evaluating and celebrating excellence in automotive design and performance. Through their annual awards, they bring the voices of hundreds of professionals to the forefront of the automotive narrative.
Hyundai's commitment doesn't just end with accolades. The company is also making substantial investments into the future of the automotive industry in the United States, pledging $26 billion from 2025 through 2028 to support innovation, community development, and sustainable practices. With a technologically rich lineup of vehicles that promises to meet varied consumer preferences—from conventional fuel engines to hybrids and fully electric vehicles—Hyundai is positioning itself as a leader in the automotive sector.
As the automotive landscape continues to evolve, the recognition at the Chicago Auto Show marks another successful chapter for Hyundai. Their ability to adapt and create vehicles that resonate with today's consumers signifies a promising future for the brand. The awards the Palisade and IONIQ 9 have garnered are not merely trophies; they represent Hyundai's commitment to excellence and innovation in an ever-competitive marketplace.
Topics Auto & Transportation）
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