AITO and Performance Plus Motors Forge Strategic Partnership for Global Luxury Expansion

AITO Collaborates with Performance Plus Motors

AITO, the emerging Chinese luxury intelligent vehicle brand, has officially signed a strategic cooperation agreement with Performance Plus Motors, a subsidiary of Abu Dhabi Motors (ADM), a leading luxury car dealer group in the UAE. The signing ceremony took place in Chongqing, China, and was attended by significant figures including Jason Wang, president of SERES AUTO Overseas BU, and Syed Faiz Karim, CEO of ADM.

This collaboration symbolizes a crucial step in AITO's ambition to expand its footprint in the international market for new energy luxury vehicles. The agreement marks the beginning of a new era for AITO, which has quickly emerged as a dominant player in the luxury intelligent vehicle sector, having produced over a million units in just 46 months.

During the signing ceremony, Jason Wang stated, "Our partnership with ADM is not just a milestone in AITO's globalization strategy, but also a fresh starting point for our joint exploration of the luxury electric vehicle market in the Middle East. The extensive experience and resources of ADM in the local automotive luxury market will provide robust support for AITO's local operations. This collaborative effort will not only bring intelligent innovations to the luxury car market in the Middle East, but it will also enhance AITO's technological capabilities and pave the way for greater breakthroughs in the global market."

Performance Plus Motors will handle the sales, delivery, and after-sales service of AITO's luxury smart vehicles across the UAE. They plan to establish service centers and brand experience locations that will provide an in-depth experience for users, aligning perfectly with AITO's positioning in the market. This strategic alliance is expected to foster mutual benefit for both parties, as they work together to fortify their competitive standings in the luxury automotive arena.

ADM has an esteemed reputation in the Middle East’s luxury automotive sector, buoyed by a vast sales network and a wealthy clientele. With 40 years of experience in the industry, ADM has positioned itself as one of the most influential luxury car dealership groups in the region. They are recognized for their customer-centered philosophies and business innovations which have set benchmarks in the sector.

In addition to sales, the partnership will involve collaborative marketing and brand communication tailored to suit the local consumer base, thereby accelerating AITO's entry into the premium consumption segments in the region. Plans include sharing customer service resources, business information, and marketing insights, which will solidify a long-term, mutually beneficial partnership.

Syed Faiz Karim, CEO of ADM, commented, "AITO's technological capabilities, its product quality, and the luxury positioning of its brand closely align with the demands of the high-end market in the Middle East. We share a vision of cultivating the luxury segment and delivering exceptional experiences. We will leverage our channels, resources, and operational advantages to fully support AITO's long-term development in the UAE market, exploring new opportunities in the luxury electric vehicle segment and consistently providing more innovative and luxurious mobility experiences."

As part of the collaboration, the AITO models have undergone necessary hardware and software adaptations to comply with local standards. The flagship model, AITO 9, has begun undergoing testing by local users in the UAE, marking a significant milestone as it is the first Chinese brand addressing international customers directly. AITO vehicles have already arrived at the port of Dubai, ready for delivery following their official launch.

With ADM's well-established local infrastructure, it’s poised to support AITO's products' launch and delivery, as well as its long-term operations in the UAE. AITO is fully committed to enhancing its presence in the Middle East, establishing a foundation for expansion into neighboring regions, while continuously bolstering its international visibility and making strides in the luxury intelligent electric vehicle market.