#United States #Washington #Humane Society #Sia #Peter Gabriel

Humane Society Rebrands as 'Humane World for Animals'

The Humane Society of the United States and Humane Society International have made a significant shift by changing their name to Humane World for Animals. This rebranding initiative comes on the heels of the organization's 70th anniversary and aims to more effectively communicate its commitment to global animal protection across multiple platforms.

For over seven decades, the Humane Society has tackled the core issues surrounding animal cruelty and welfare in various capacities. Initially founded in 1954, it began as a crucial voice for animal rights in the United States. The addition of Humane Society International has expanded its reach to encompass efforts in 50 countries, significantly amplifying its impact on animal rights advocacy worldwide.

The redesign seeks to unify the various branches under one impactful name to encapsulate their shared mission. To emphasize the collective efforts of the humanitarian union, all existing logos will be simplified into a cohesive mark that underscores its all-encompassing focus on animal well-being. Kitty Block, the organization's president and CEO, stated, “This important next step in our historical journey ensures our global mission and vision for animals are clearly understood.”

Campaign Launch with Global Impact

Simultaneously with the rebranding, Humane World for Animals is launching a powerful global advertising campaign. This includes a never-before-heard rendition of Peter Gabriel's iconic song “Solsbury Hill,” featuring contributions from renowned pop superstar Sia. This track, titled “Solsbury Hill (Humane World for Animals Cover)”, is not only meant to support the organization's mission but will also financially contribute to its efforts.

Sia expressed her passion for animal advocacy, stating, “As someone who grew up feeling like she didn't have a voice, I've always felt a deep connection to animals and have a strong passion for advocating on their behalf.” The ad campaign will showcase five compelling and emotional stories about animals freed from abuse, capturing the hopeful essence of their work to create a world devoid of cruelty.

Innovative Storytelling Techniques

Produced in collaboration with the creative studio Nexus Studios and helmed by director Johnny Kelly, the commercial utilizes stop-motion animation techniques with eco-friendly materials to highlight the vision of humane treatment for all animals. Instead of focusing solely on the negative aspects of animal suffering, the video offers an inspiring glimpse into a future where animals live free from mistreatment and experience love and protection.

The coalescence of the Humane Society’s work under the new banner also positions the organization to attract a broader audience of supporters, as well as partnerships that will further amplify their cause. Alison Corcoran, chief development and marketing officer, mentioned, “With this evolved brand will come the ability to express a clear, compelling and comprehensive view that grows support, attracts a new generation of advocates and supporters.”

Strategic Outreach Campaign

As part of its marketing strategy, Humane World for Animals has implemented a robust outreach campaign that includes billboards in major cities across Australia, Canada, India, New York City, and the U.K. They are utilizing multiple platforms such as TV, streaming services, and audio ads, all aimed at raising awareness and generating support from animal lovers and advocates worldwide.

To the public and supporters alike, this rebranding effort represents a renewed commitment to enhancing the health and safety of animals everywhere. It is a significant step toward harmonizing the global efforts for animal welfare under a single, inclusive platform. The shared mission is not only to prevent cruelty but to create a place where humane treatment is standard for all creatures.

Therefore, as the Humane World for Animals moves forward, their vision to foster a more compassionate society for animals is clearer than ever. The journey of transformation along with the community's support can indeed create lasting change for the welfare of animals globally. To learn more, visit humaneworld.org and engage with their initiatives for a more humane future.