Unveiling Comfort and Elegance: Innovative Lingerie at Beauty World Japan Tokyo
BI Corporation, based in Okayama, will present its remarkable made-to-order lingerie for the first time at the 27th Beauty World Japan Tokyo. This event takes place from April 28 to 30, 2025, at Tokyo Big Sight in Hall E8, D019. With a dedication to providing a comfortable and elegant solution, this lingerie features patented technology that eliminates traditional rubber bands, reducing pressure on the skin while enhancing durability and creating a beautiful silhouette.
Experience Comfort Like Never Before
The patented technology used in this custom lingerie allows it to be free of rubber bands, significantly reducing any pressure or marks on the skin. Visitors can try on the lingerie in an interactive booth, where they are encouraged to experience the unique comfort it offers. This innovation is particularly beneficial for those who wear lingerie for extended periods, eliminating discomfort and ensuring a better fit.
Special Features Include:
- - Enhanced Durability: By seamlessly integrating decorative lace and stretchable fabric through a patented manufacturing process, the lingerie maintains strength while offering the delicate appearance of lace. This design ensures that the lingerie remains intact over time without losing its shape.
- - Aesthetic Appeal: The unique crafting technique minimizes visible seams, allowing the scalloped edges of the lace to shine. This results in an elegant piece that combines functionality with luxury.
Free Fitting Consultations with Expert Fitters
During the event,
Naomi Nakashima, a seasoned fitter with over 20 years of experience in the lingerie industry, will provide free consultations and fittings. Having worked as a sales associate and manager for a major women's lingerie company, Nakashima has deep knowledge of the relationship between women's bodies and their underwear. She now runs her own salon,