Clorox Amplifies Commitment to Community Service with Realize the Dream Partnership

Clorox Amplifies Commitment to Community Service

The Clorox Company has made significant strides in community engagement by expanding its partnership with Realize the Dream, a national initiative inspired by the legacy of Dr. Martin Luther King Jr. The announcement on January 16, 2026, reveals Clorox's commitment to mobilize 300,000 employee volunteer hours as a part of this collaboration. This effort aligns with Realize the Dream's ambitious goal to achieve a staggering 100 million service hours by 2029, which marks the centenary of Dr. King's birth.

The Vision Behind the Initiative

At the heart of the initiative, called Every Hour Counts, lies a mission to foster community well-being through direct service. Clorox intends to engage its employees globally, encouraging them to participate in community projects aimed at enhancing the lives of schools, families, and local residents. This endeavor is not just about volunteering; it embodies a deeper commitment to realizing Dr. King's vision of educational opportunity, health, and inclusiveness for all.

As Chief Diversity and Social Impact Officer Shanique Bonelli-Moore stated, "This effort reflects Clorox's long-standing history of giving back and our deep commitment to supporting local communities." She emphasized that when communities thrive, Clorox stands to gain as well, creating a win-win scenario for both the brand and the populations it serves.

Building on Previous Initiatives

This new commitment builds upon the existing partnership established in 2025 between Clorox and Realize the Dream. Previously, Clorox contributed two million Clorox Disinfecting Wipes to various schools and communities across the United States. In addition, they developed a free K–6 curriculum designed to impart essential life skills to teachers and parents, showing that cleanliness can empower communities.

With this expansion, Clorox aims to further engage its employees in meaningful service that ties back to the company’s core purpose and mission.

The Legacy of Dr. Martin Luther King Jr.

The initiative takes a moment to honor the legacy of Dr. King, emphasizing that service cannot be merely seen as charity; rather, it is a way of seeking justice and community connection. Martin Luther King III and Arndrea Waters King, co-founders of Realize the Dream, articulated this idea beautifully, stating, "Martin Luther King Jr. taught us that service is not charity. It is the work of justice and the pathway to the Beloved Community."

Clorox's pledge to contribute 300,000 hours signifies a powerful approach not just to meeting the goal of 100 million service hours by 2029, but also to creating a cultural shift in how communities come together to help one another.

Clorox’s Ongoing Commitment to Philanthropy

The Clorox Company has a rich history of supporting non-profit partnerships and fostering community involvement wherever its employees reside. Clorox partners with renowned organizations like the American Red Cross, focusing on community wellness, disease prevention, and disaster relief. This expanded initiative is expected to deepen these connections, reinforcing the company’s dedication to positively affecting lives.

Conclusion

With its ambitious commitment, Clorox is more than just a business; it’s a beacon of community engagement and social responsibility. As they rally their employees toward service, Clorox aims to honor Dr. King's legacy while making tangible contributions toward building a better future. For more information on the Clorox Company, visit their website and see how you can get involved in community service initiatives too.

Clorox continues to be a brand that motivates not only cleanliness but also a spirit of community and service, honoring its mantra: when communities are healthy, Clorox becomes stronger. As we look forward to their upcoming projects, it's evident that with continued efforts like these, the vision for thriving communities is within reach.