#Germany #Bonn #Benuta #Constructor #AI Shopping Assistant

Benuta and Constructor: Transforming Online Shopping with AI

In a bold move to redefine the online shopping landscape, Benuta, Europe’s largest online rug store, has successfully implemented Constructor's cutting-edge ecommerce search and product discovery platform. This strategic partnership aims to significantly enhance the online shopping experience, offering customers personalized results and tailored recommendations.

Tailored Shopping Experiences

As shoppers increasingly demand personalized online interactions, Benuta recognizes the need to move beyond traditional search functionalities. Previously, a search for a product like ‘living room rugs’ yielded standard results that lacked personalization. In contrast, Constructor’s AI-driven platform is designed to not only identify relevant products but also evaluate their appeal to individual shoppers, ensuring that the results resonate personally with the customer.

Andreas Fischer, Head of Ecommerce Technologies at Benuta, emphasizes this shift: “Our customers are all unique, and their interior spaces reflect their styles and lives. By leveraging Constructor's personalization features, we can quickly and enjoyably help shoppers discover their ideal rugs.” This initiative is set to make the shopping experience not only intuitive but also inspiring, aligning with Benuta's mantra of creating homes that reflect individual personalities.

A Vast Selection Meets Intelligent Search

Benuta boasts an extensive inventory of over 20,000 items ranging from chic vintage styles to modern Scandinavian designs and even washable carpets suitable for children. The challenge lies in simplifying the search process, enabling customers to find products that truly match their tastes and requirements.

Constructor's platform enhances this process by automating several cumbersome tasks. From correcting typos in search queries to understanding synonyms, the platform streamlines operations for Benuta’s merchandising team, allowing them to focus on strategic decisions and creative endeavors.

Personalization Across Europe

The scope of Constructor's implementation extends across various European countries, including Germany, Austria, France, and more, personalizing the shopping experience for consumers in their local languages. By adopting a comprehensive approach to search and product discovery, Benuta aims to create a cohesive shopping experience that resonates with individual preferences.

Additionally, Constructor's Merchant Controls and Intelligence feature provides valuable insights into the merchandising strategies that impact overall site metrics. This data-driven approach enables Benuta to refine their product placements and enhance conversion efficacy.

The Future with AI Shopping Assistant

As the partnership evolves, Benuta is set to introduce the AI Shopping Assistant, further revolutionizing how customers interact with the platform. This innovative tool facilitates conversational queries, empowering customers to engage with the system naturally. Shoppers can ask questions like, “Can you suggest a trendy rug with blue and gold hues for our living room?” This flexibility not only enhances the accessibility of products but also aligns recommendations with past shopping behavior and preferences, creating a more engaging experience.

In the words of Bernd Maehrlein, Constructor's VP for EMEA, “We are thrilled to collaborate with Benuta. Their commitment to personalizing shopper interactions reflects the future of ecommerce.” With each engagement, feedback from shoppers refines the platform, optimizing future experiences and ensuring a consistent level of personalization at every interaction.

Conclusion

Benuta's partnership with Constructor marks a significant step towards a more personalized and satisfying online shopping experience in the home decor sector. By embracing AI technologies, Benuta is not just transforming its internal processes but also setting a new standard for customer satisfaction in the ecommerce landscape. As this initiative unfolds, consumers can expect a shopping journey that feels uniquely crafted for them, ultimately changing the way they design and decorate their homes.