#Japan #Setagaya #IceQuick NEO #Espresso Tokyo #Excel Living

IceQuick NEO: Transforming Beverage Enjoyment

In the bustling coffee culture, how many times have you faced the dilemma of waiting for your hot drink to cool? Preparing for a hot coffee on a scorching day often leads to the inevitable watering down by ice. However, the latest innovation in beverage cooling technology, the IceQuick NEO, promises to change all that. Set to launch on April 23, 2025, the IceQuick NEO allows you to enjoy your hot drinks, like coffee, at the perfect cool temperature in just two minutes.

Produced by Excel Living, based in Setagaya, Tokyo, the IceQuick NEO incorporates a unique non-freezing cooling gel that remains effective even at temperatures as low as -18℃. This revolutionary bottle is designed not only for efficiency but is also eco-conscious, allowing users to reuse the gel after pre-freezing it in their freezer.

A Quick Look at the Launch and Initial Success

The pre-order campaign for the IceQuick NEO will commence on the crowdfunding platform GREEN FUNDING, launching with a price of 6,480 yen (approximately $60). Impressively, within just three hours of its launch, the campaign surpassed one million yen in backing, reaching 3.3 million yen by the following Friday. This initial interest highlights the demand for such innovative kitchenware.

Innovative Technology Behind IceQuick NEO

The IceQuick NEO represents a significant upgrade from its predecessor, the original IceQuick, which debuted in 2023 and quickly became a bestseller with over 10,000 units sold. The initial design required users to fill and freeze water within the bottle, which led to some complications and frequent concerns regarding the durability of the bottle’s components. In response, the design team has integrated a specialized gel that minimizes the hassle of filling and reduces potential breakages associated with previous designs.

How It Works

The developers, led by Yoshikazu Yajima, CEO of Excel Living, shared insights into the advancements made:

“We eliminated the lower cap by using a non-freezing cooling gel, making it easier to use without the risk of breaking under pressure. The gel, when chilled, allows for rapid cooling, turning your warm beverage into a cold, refreshing drink almost instantly. Whether it’s the perfect iced coffee after a long day or cooling down a beer, this is essential for anyone who enjoys a chilled drink.”

By incorporating an increased contact surface within the bottle that promotes faster cooling, users can expect to drop their drink's temperature by 3℃ in as little as 2-3 minutes.

Experience IceQuick NEO Firsthand

As part of fostering a community that appreciates well-crafted coffee, Excel Living opened Mamezen, a specialist coffee shop located in Setagaya, Tokyo. The shop not only serves premium quality beans but also showcases innovative coffee-making tools, including the latest IceQuick NEO bottle. Customers visiting the café can experience the IceQuick NEO and purchase it directly or through the online store after their visit.

“We are excited to exhibit the IceQuick NEO starting from May. I encourage everyone interested to stop by and see the product in action,” said Yoshikazu Yajima regarding the upcoming exhibition.

Specs and Features of IceQuick NEO

• - Cooling Capability: Cools beverages in as little as two minutes without ice.
• - Cooling Gel: Employs a new non-freezing gel for high-efficiency cooling.
• - Durable Design: Constructed from stainless steel and equipped for repeat use.
• - IceQuick Glass: The IceQuick family also includes the stylish IceQuick Glass, which is gaining popularity.
• - Dimensions: 11cm in width and 18.5cm in height with a capacity of 360cc.
• - Weight: Approximately 1,000g.

Given the anticipated popularity of the IceQuick NEO, this bottle is set to revolutionize the way we enjoy our beverages, ensuring they remain refreshingly cool no matter the occasion. For those eager to secure their very own IceQuick NEO, keep an eye out for the pre-order launch on April 23, 2025.

About Excel Living

Founded in December 2017, Excel Living specializes in the development and manufacturing of functional materials and products. Their commitment to innovation is reflected in products like the IceQuick NEO and their mission to enhance our daily beverage experiences.

Excel Living Website: Excel Living