Launch of Lens Apple Shinjuku: Revolutionizing Contact Lens Shopping Experience

Lens Apple Shinjuku: A New Era in Contact Lens Shopping

In the realm of contact lens retail, a groundbreaking shift is taking place with the introduction of Lens Apple Shinjuku, the first-ever OMO (Online Merges with Offline) contact lens store. Set to open on April 26, 2025, this innovative shop combines the best features of online shopping with the advantages of a physical store, providing unparalleled convenience for customers.

A One-Stop Solution for Contact Lens Shoppers

Operated by Parente Inc., which is headquartered in Chiba, Japan, Lens Apple Shinjuku offers customers the flexibility to choose how they want to shop. Whether purchasing products online or in the store, customers can now select their preferred method of shopping and avoid the typical inconveniences associated with each option. For instance, products ordered online can be picked up in-store, and items purchased in-store can be reordered online with ease.

The official website for the shop is Lens Apple Shinjuku, where detailed information can be found. The store’s location is convenient as it is situated near Shinjuku Station, making access easier for shoppers.

Store Features: Emphasis on Customer Convenience

One of the standout features of Lens Apple Shinjuku is its mobile order service, introduced to eliminate the waiting time typically associated with contact lens purchases. Customers can place orders online via the EC site, allowing them to quickly grab their products upon arrival at the store. This is particularly beneficial for busy individuals looking to maximize their time during lunch breaks or after work. Moreover, prices in-store align with those found online, ensuring a seamless shopping experience without worrying about differing costs.

Customers can also take advantage of free trial tickets, enabling them to try different contact lenses before making a purchase. This initiative helps alleviate the uncertainty customers often feel when selecting lenses, as they can explore a wide variety of options—both clear and colored lenses—before committing to a purchase.

Easy and Quick Purchase Process

Shopping at Lens Apple Shinjuku is designed to be straightforward. If customers already know their lens specifications, purchasing can be done in just four simple steps. First-time customers will need to register with the store, but returning shoppers can simply present their membership card for a swift transaction. This eliminates bureaucracy, providing a customer-centric approach in a fast-paced world.

On-the-Spot Support for Returns and Exchanges

Lens Apple Shinjuku addresses common concerns associated with online shopping by offering immediate assistance for returns and exchanges directly at the store. This ensures customers feel secure about their purchases, knowing they can handle any issues quickly and efficiently, regardless of whether the item was bought online or in-store.

Engaging with the Community: A Sports Collaboration

Recognizing the close relationship between sports and contact lenses, Parente Inc. has partnered with several prominent sports teams such as the Chiba Jets, Vissel Kobe, and the e-sports team Rush Gaming. These partnerships extend beyond traditional sponsorships to include interactive events that leverage social media and in-store experiences, allowing fans to engage with their favorite teams in dynamic ways.

The overarching mission of Lens Apple Shinjuku is encapsulated in the company’s philosophy of providing value through choice for all consumers. This innovative retail approach seeks to enhance the shopping experience for contact lenses, catering to diverse lifestyles and preferences.