Ulike Launches Limited-Time Campaign Featuring MMA Fighter Kai Asakura for Ulike Air 2 IPL Hair Removal Device

Ulike Launches Limited-Time Campaign Featuring MMA Fighter Kai Asakura for Ulike Air 2

Ulike, the world’s leading light-based beauty device brand, is excited to announce a limited-time promotional campaign for its men's IPL hair removal device, Ulike Air 2, starting May 1, 2025. This initiative includes the renowned mixed martial artist and YouTube creator Kai Asakura as the face of the campaign, which will be available in various Don Quijote stores across Japan (with some exclusions).

The Ulike Air 2 IPL Hair Removal Device is designed to facilitate easy and effective hair care at home, even for the thicker and coarser hair types often found on men's bodies. Since its debut in 2024, the product has garnered immense popularity among consumers, particularly as the warmer months approach and people seek to manage body hair. This campaign encourages everyone to take proactive steps toward their grooming needs.

Campaign Highlights

1. In-store Promotions

The Ulike Air 2 campaign will run from May 1 through June 30, 2025, featuring promotional materials such as posters of Kai Asakura and a special CM video playing in participating Don Quijote locations.

2. Majica App Giveaway

The Ulike Air 2 is also part of a unique giveaway through the Majica electronic money app, where users can watch campaign videos and input a specific keyword for a chance to win either the Ulike Air 2 IPL Hair Removal Device or Majica points. This giveaway runs from May 1, 10:00 AM, to July 1, 9:59 AM, with a total of 43 prizes available for participants.

3. Ulike Official X Campaign

Additionally, Ulike is hosting a giveaway on its official X account, where followers have the chance to win a signed card from Kai Asakura and the Ulike Air 2 device. This campaign also runs from May 1 to June 30, checking the specifics on Ulike's posts.

Kai Asakura: A Rising Star

Kai Asakura was born on October 31, 1993, in Toyohashi, Aichi Prefecture. He is a professional mixed martial artist affiliated with Japan Top Team and has made headlines not only for his achievements in the ring but also as a prominent YouTube creator. Asakura holds titles such as the first-ever OUTSIDER champion and has become a popular figure with around 1.37 million YouTube subscribers and over 500 million total views as of April 2025. His relatable personality and humor have helped him connect with a wide audience. Currently, Asakura competes in the UFC flyweight division.

Ulike Air 2 Product Details

- Price: ¥43,780 (tax included)
- Color Options: Black
- Availability: Participating Don Quijote locations (with some exclusions)
- Features:

- Patent-pending Sapphire Cooling Technology for pain-free hair removal
- Flat head design for effective hair targeting
- Five adjustable energy levels for customized treatment
- Capable of delivering up to 1 million flashes, ensuring durability
- Cost-effective usage, averaging just ¥17 per full-body session

About Ulike

Founded in 2013, Ulike is a globally recognized home beauty device manufacturer. It operates in 49 countries and regions, garnering a loyal customer base through products that utilize innovative technology for effective, painless hair removal. The company prides itself on its research and development of hair removal solutions, having secured over 700 patents.

For those interested, Ulike products can also be found at major electronics retailers and through their official online store.