#Japan #Tokyo #Tig #Paronym #Vinos Yamazaki

Join the Online Seminar on Livestream Commerce

On October 17, 2025, at 16:00, Paronym Inc. will host a free online seminar featuring Vinos Yamazaki, a leader in the direct wine sales business in Japan. The event promises an engaging discussion on how livestream commerce can enhance the OMO (Online Merges with Offline) approach, allowing businesses to connect effectively with their customers.

Innovative Technology Behind Livestream Commerce

Paronym, headquartered in Chuo-ku, Tokyo, specializes in interactive video technologies. Their flagship platform, Tig, transforms how users engage with video content by allowing them to access essential information immediately. By integrating this technology, Vinos Yamazaki has continuously broadcast its Tig LIVE sessions every Wednesday for over two years, showcasing how effective livestream commerce can be when executed thoughtfully.

Highlights of the Seminar

The seminar will feature insights from key speakers, including Shintaro Sugimoto, President of Vinos Yamazaki, and Michio Kobayashi, CEO of Paronym. Participants will learn about the behind-the-scenes operations of running a successful livestream session, including:

• - Team Collaboration: Discover how Vinos Yamazaki's diverse team leverages varied talents to create dynamic and engaging livestreams, from featuring the company president to hosting local events.
• - Staff Expertise: Understand how the unique personalities and professionalism of sommeliers and staff enhance the online shopping experience, making it feel as if customers are receiving personal service at a physical store.
• - Consumer Engagement: Explore effective strategies for building relationships with customers through engaging livestreams, enhancing brand loyalty and retention in the process.

During the seminar, attendees will gain vital insights into how to effectively merge their offline presence with online strategies, the key to thriving in today's competitive marketplace.

Who Should Attend?

This seminar is ideal for:

• - Businesses looking to integrate their physical stores with online selling effectively.
• - E-commerce platforms facing challenges with conversion rates.
• - Companies struggling to market complex products through video strategies.
• - Individuals exploring the potential of livestreaming but unsure of how to maintain consistency.
• - Anyone interested in real-world examples of successful operations in the burgeoning field of livestream commerce as we approach 2025—deemed by many as the cornerstone year for this industry.

Event Details

• - Date: October 17, 2025
• - Time: 16:00 - 17:15
• - Format: Online via Zoom Webinar
• - Cost: Free (Pre-registration required)
• - Organizer: Paronym Inc.
• - Hosted by: Ohgiro Corporation

Program Structure

Part 1: Vinos Yamazaki & Paronym Talk Session
Insightful discussions led by Vinos Yamazaki’s Shintaro Sugimoto and Paronym’s Michio Kobayashi covering everything from team dynamics to effective strategies for rich customer interactions through livestream broadcasting.

Part 2: The Future of Retail through AI-driven Community Commerce
Featuring thought leaders from Ohgiro Corporation discussing how artificial intelligence and community-driven dialogs are transforming consumer shopping behaviors and fostering deeper connections between brands and their regions.

About Tig Technology

Tig empowers users when interacting with video content, making it easier for them to move from curiosity to action smoothly. By allowing users to tap on various elements within a video, such as characters, locations, or music, they can access relevant information quickly and make informed purchasing decisions effortlessly.

For more information about Tig and how it can revolutionize your business’s video marketing strategies, visit Paronym's website.

About Paronym Inc.

Established in November 2016, Paronym aims to bridge the gap between viewers and the wealth of information available in video content. With a mission to create a world where everyone can easily access video-based information, Paronym’s innovations continue to drive the evolution of interactive viewing experiences.
For further details, visit Paronym.

Conclusion

As the retail landscape evolves, it is crucial for companies to adapt and leverage innovative technologies like livestream commerce. Join us on October 17 to discover how Vinos Yamazaki and Paronym are reimagining consumer engagement and sales in the digital age.