BODYBAR Pilates Initiates 'BODYBAR Does Good' Campaign for Trafficking Survivors

BODYBAR Pilates Launches 'BODYBAR Does Good' Campaign

This November, BODYBAR Pilates is excited to unveil its inaugural "BODYBAR Does Good" campaign, partnering with the Texas-based nonprofit The Worthy Co. The campaign aims to provide substantial support to survivors of trafficking and sexual exploitation throughout the month.

All 68 BODYBAR studios across the nation will participate by selling a co-branded candle, the BODYBAR x Worthy Co. Candle, named IMPACT. Remarkably, 100% of the proceeds from these candle sales will directly benefit The Worthy Co.'s vital job training and employment programs for survivors. These handmade candles are crafted by women employed through The Net, another fantastic organization that provides trauma-informed work opportunities, skill training, and a sustainable path towards financial stability. Since its inception in 2010, The Net has empowered over 1,000 women, helping them reshape their lives through outreach, advocacy, and enrichment initiatives.

Kamille McCollum, the Chief Brand Officer and co-founder of BODYBAR Pilates, expressed pride in supporting The Worthy Co. through this initiative. "As two Texas-based organizations, we share a common goal of empowering women from all walks of life to become the best versions of themselves, whether through fitness or substantial employment opportunities. The Worthy Co. is instrumental in helping women reclaim their future, and we are honored to support their work now and in the future," she stated.

The IMPACT Candle is designed with a luxurious blend of santal and amber scents housed in an iridescent vessel, available exclusively at BODYBAR Pilates studios nationwide. This unique item serves as an ideal holiday gift that also contributes to a significant cause, and there’s an added incentive; the studio that sells the highest number of candles during this campaign will win a professional photoshoot.

Melissa Ice, co-founder and Chief Vision Officer of The Worthy Co., emphasized the importance of BODYBAR's collaboration in their endeavors. "We are immensely grateful for the support from BODYBAR as we flourish and make an impactful difference in women’s lives. Human trafficking remains a significant challenge, and partnerships like this amplify our message that every woman deserves a second chance, and no past is too challenging to overcome. Through this campaign, BODYBAR Pilates is elevating the voices of survivors and assisting in creating meaningful employment opportunities," she explained.

The "BODYBAR Does Good" campaign is part of a broader series of community-centric initiatives introduced by BODYBAR Pilates in 2025. These initiatives reflect the brand’s commitment to empowerment, inclusivity, and overall wellness. The growth of BODYBAR Pilates has been remarkable, with over 16,000 active members and plans to open 100 new locations by the end of the year. The franchise has also expanded its retail offerings, including curated apparel and exclusive collaborations that align with its vibrant aesthetic and active lifestyle.

For those interested in supporting this impactful campaign or learning more about BODYBAR Pilates, visit BODYBARPilates.com or connect with the brand on Instagram, Facebook, or YouTube. Additionally, aspiring entrepreneurs seeking franchising opportunities can explore options at BODYBARPilates.com/Franchise.

In summary, BODYBAR Pilates is not just a fitness brand; it represents a movement toward nurturing a supportive community while positively impacting lives. By participating in campaigns like "BODYBAR Does Good," individuals can contribute to meaningful changes in the lives of trafficking survivors while enjoying a unique fitness experience.

About BODYBAR Pilates

Founded to change the landscape of fitness, BODYBAR Pilates aims to cultivate a balanced and vibrant community. The studio focuses on delivering an exceptionally effective workout rooted in Pilates, enabling individuals to unlock their physical potential and improve their overall well-being. With classes tailored for all fitness levels in a welcoming atmosphere and utilizing state-of-the-art Pilates equipment, BODYBAR is dedicated to not only personal empowerment but also to providing an inspiring franchise opportunity in the fitness sector.

About The Worthy Co.

The Worthy Co. operates as a social enterprise in Fort Worth, Texas, championing survivors of trafficking through dignified employment and holistic support. By offering hand-poured candles, handmade jewelry, and unique experiences, they empower women to reclaim their independence and hope. Every purchase contributes to changing lives, emphasizing that every woman is worthy of a second chance.