Alianza de Futbol and Chobani Unite Once Again for the 2025 Tour, Supporting Hispanic Communities

Renewed Partnership for Community Empowerment



In an exciting development, Alianza de Futbol, a premier soccer program dedicated to serving Hispanic communities in the U.S., has officially renewed its partnership with Chobani for the upcoming 2025 Alianza Tour. This renewed collaboration aims to strengthen their commitment to youth empowerment and community engagement through the universal language of soccer.

The partnership between Alianza de Futbol and Chobani signifies more than just a sponsorship; it's a profound investment in fostering growth and opportunity within local communities. Hailing from a background of social responsibility, Chobani has made its mark by prioritizing food as a positive force, echoing the core values shared with Alianza de Futbol.

Enhancing Community Connections



As part of this collaboration, Chobani will not only provide on-site brand activations during key tour events but will also engage in extensive community outreach initiatives. Fans can look forward to product sampling and family-friendly activities throughout the tour stops, fostering a deeper connection between the brand and its community supporters. Key tour venues include:
  • - San Antonio – June 21–22
  • - Colorado Springs – July 5–6
  • - Chicago – July 19–20
  • - New York – August 2–3
  • - Salinas – August 9–10
  • - Los Angeles – August 23–24
  • - El Paso – September 13–14

Daina Lecuona, Director of Alianza de Futbol, expressed the importance of this partnership, stating, "Chobani's continued support means more than just sponsorship—it's a real investment in the communities we serve. Our shared values around family, wellness, and opportunity make this partnership impactful both on and off the field. Together, we're not just growing the game—we're strengthening the fabric of Hispanic communities nationwide."

Shared Values for a Common Mission



Through this collaboration, both organizations aim to utilize soccer as a platform to drive tangible change in underserved areas. The partnership underscores the shared visions of Alianza de Futbol and Chobani, as they endeavor to inspire the next generation of leaders and promote positive transformations among the Hispanic population.

Chobani, founded in 2005 by Hamdi Ulukaya, has always focused on delivering high-quality, nutritious food while promoting access for all. Their diverse product lineup includes yogurt, oat milk, and a variety of delicious ready-to-drink beverages, all made with natural ingredients free from artificial preservatives.

In recent years, Chobani has made headlines with significant acquisitions, including the purchase of La Colombe and Daily Harvest, which further cements its commitment to producing high-quality, meaningful products while promoting wellness and community support.

Engaging the Next Generation



The collaboration between Alianza de Futbol and Chobani not only aims to engage fans through soccer events but also integrates digital storytelling initiatives. These efforts seek to amplify the message of community development and support slated for grassroots soccer programs nationwide.

As Alianza de Futbol prepares for the 2025 tour, it reaffirms its commitment to engaging the Hispanic community, nurturing talents, and creating pathways for youth development. With Chobani's partnership, they are more poised than ever to make a lasting impact.

For additional details, follow their journey and upcoming events through social media using #AlianzaDeFutbol and visit Chobani's website for more on their commitment to community engagement and wellness.

Topics People & Culture)

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