NFL Super Bowl LIX Initiative Against Human Trafficking in New Orleans

NFL Stars Collaborate Against Human Trafficking

As the excitement builds for Super Bowl LIX in New Orleans, a powerful initiative emerges to combat a hidden crisis: human trafficking. Launched by the nonprofit organization, It's a Penalty, this major campaign marks their twentieth global effort focused on raising awareness about human trafficking and its devastating impact on communities worldwide. With the support of notable NFL stars, local businesses, and major hospitality players, the campaign is set to make waves in the fight against this pervasive issue.

A Growing Crisis

Human trafficking is a global emergency affecting an estimated 50 million individuals, generating around $236 billion annually from forced labor and sexual exploitation. Tragically, this crisis has penetrated every corner of the United States, with all states reporting incidents of trafficking, making the need for awareness and action more pressing than ever.

In Louisiana, the state has seen a staggering 57% increase in identified trafficking victims in recent years, with a significant number under the age of 17. This highlights an urgent necessity for communities to come together to recognize, report, and combat these violations against human rights.

Utilizing the Super Bowl's Platform

The Super Bowl, recognized as one of the largest sporting events globally, provides a unique opportunity to address human trafficking issues, particularly due to the influx of visitors and heightened vulnerability during this time. Sarah de Carvalho, CEO of It’s a Penalty, states, "This campaign is about equipping communities with the knowledge to recognize and report signs of trafficking. Together, we can challenge misconceptions and disrupt patterns that traffickers exploit."

Raising Awareness Through Collaboration

This campaign unites various stakeholders, including NFL ambassadors like 'Tutu' Atwell, Jason David, and Collette V. Smith, who aim to amplify the message through a 30-second awareness video featured on major airlines like Southwest and American Airlines, reaching travelers across the globe.

In conjunction with these efforts, corporate partners such as Booking.com, Caesars Entertainment, and Skechers are actively engaged in distributing educational materials, demonstrating their commitment to eradicating human trafficking within their sectors. Femi Thomas, Chief Compliance Officer at Booking.com, emphasizes the partnership's importance in curbing potential risks within the travel industry.

Actionable Steps in New Orleans

The campaign does not stop at awareness; it focuses on actionable steps. Booking.com and IHG Hotels & Resorts train their employees to recognize signs of trafficking, while airlines participate in broadcasting awareness videos during flights. Uber has joined the initiative by providing drivers with hangtags that guide them on reporting suspected cases. Moreover, local partnerships aim to distribute awareness kits to businesses, making the community more informed and vigilant.

Creative Education and Support

Beyond raising awareness through corporate partnerships, the campaign also incorporates educational initiatives aimed at dispelling common myths about trafficking. It emphasizes that trafficking is a year-round issue and not limited to specific events. Local players such as Skechers are committed to donating shoes to support Covenant House youth center, further reinforcing community engagement in the fight against trafficking.

Jason David, a notable former NFL player, adds a personal touch, stressing the importance of preventing the exploitation of young individuals. He recognizes that, due to his experiences, he has a unique perspective on the vulnerabilities children face.

The Road Ahead

The It's a Penalty campaign signifies a significant step toward combatting human trafficking, illustrating the combined power of sports, community, and corporate responsibility. As stakeholders rally together to challenge this grave issue, the hope is that awareness, education, and action can unite communities, fostering a safer environment for all.

Report any suspicious activity or signs of trafficking by calling the National Human Trafficking Hotline at 1-888-373-7888 or text "BE FREE" to 233733 to report anonymously. Together, we can combat exploitation and protect those who are vulnerable.