Koiwai's Chee Porin: A New Snacking Experience Set to Launch

Experience the Bliss of Koiwai Chee Porin

Koiwai Milk Industry Co., based in Nakano, Tokyo, is excited to announce the launch of its new snack experience, Koiwai Chee Porin, set for release on December 25, 2025, via the crowdfunding platform Makuake. Following the overwhelming success of their previous product, Koiwai Mugyuu-tto Yogurt, released in October 2025, this new offering aims to explore the creative ways of enjoying dairy.

Koiwai's mission revolves around the mantra of "enjoying dairy in more free and innovative ways." This ethos is encapsulated in Chee Porin, which emphasizes not just a snack but a moment of relaxation that people can often overlook in their busy lives. The company has combined years of expertise in dairy product manufacturing with an emphasis on flavor and texture to deliver a product that speaks to the needs of modern consumers: a snack that can help unwind and bring mindfulness back to snack time.

What Makes Koiwai Chee Porin Unique?

1. A Perfectly Balanced Flavor

In crafting Chee Porin, Koiwai has selected the best ingredients to achieve an exquisite balance of flavors. Featuring the umami richness of cheddar cheese paired with the gentle sweetness of bananas, this snack presents an unexpectedly delightful combination that has proven to be a hit during the testing phase. Flavor evaluation experts worked through 30 iterations, honing the taste and textures to ensure a product they could confidently recommend.

2. Engaging New Texture: The Porin Crunch

The innovation continues with the "poriporin" texture, which is achieved through a unique freeze-drying process. The resulting cheese and banana snacks create a satisfying crunch that invites users to be present in the moment. Rather than indulging while multitasking, consumers are encouraged to take a break, close their eyes, and appreciate the rhythmic crunch that Chee Porin offers. This intentional act of eating helps to foster relaxation and mindfulness.

3. Perfect for Every Occasion

The versatility of Chee Porin makes it ideal for a variety of situations: whether you’re taking a moment in the office, enjoying a serene break at home between work tasks, or winding down for the evening, Chee Porin provides a luxurious escape designed to soothe the mind.

Product Details

- Product Name: Koiwai Chee Porin
- Contents: 20g per bag
- Storage: Store in a cool, dry place away from direct sunlight.
- Distribution Area: Nationwide in Japan
- Sales Format: Available in sets of 5 or 10 bags.

Koiwai's Brand Vision

In our fast-paced world, filled with work responsibilities, house chores, and childcare, Koiwai Chee Porin was born out of a sincere desire to offer a moment of self-care even amidst the busiest of days. Each bite is designed not just to be a snack but a journey towards relaxation and mindfulness. As we embark on this new challenge, we aspire to spread wellness and happiness through every crunch.