LUYUAN's Launch in Bangkok: A Step Toward Cultural Exchange and Friendship

On January 15, 2026, LUYUAN Group, a prominent Chinese electric vehicle manufacturer, celebrated its grand debut in Bangkok, showcasing a vibrant fleet of electric scooters during the launch of the "Boundless Creativity • Youth Link" event. This initiative aims to foster the cultural exchange between China and Thailand, focusing on building friendship ties among the youth of both nations.

The event featured electric scooters adorned with the iconic Chinese giant panda mascot, "Upanda," riding through the dynamic streets of Bangkok. The launch began at the Queen Sirikit National Convention Center, where youth representatives from both countries set off on their scooters, passing through culturally rich areas like Chinatown, and culminating at the historic Wat Pho. The initiative leveraged these iconic sites to bring smiles and genuine interactions with the local community, conveying the sentiment that "China and Thailand are one family."

As part of the event, the partnership awarded its youth representatives the title of "Youth Partner of the New Force in 2026 China-Thailand Cultural Exchange." This accolade aims to inspire them as they embark on promoting cultural understanding. The collaboration with Dhurakij Pundit University (DPU) facilitated the donation of panda-themed electric scooters, empowering Thai student representatives not just to connect over cultural landmarks, but also to travel to rural fields. Their mission included promoting Chinese culture and documenting Thailand's social developments and local customs, thus enriching the mutual understanding between the two nations' youth.

But the event wasn't solely about cultural ties. The concurrent "China Gift Exhibition" provided LUYUAN with a platform to showcase its cutting-edge innovations in electric mobility, emphasizing the integration of culture with environmentally sustainable technology. LUYUAN's goal extends beyond simply supplying products; they are committed to contributing to a sustainable lifestyle, promoting the notion that technological advancements can bolster cultural soft power.

LUYUAN's ambition on the global stage has been amplified through high-profile collaborations, notably a technology licensing agreement with the German automotive powerhouse BMW Group. This partnership helps integrate top-tier engineering concepts into LUYUAN's research and development, elevating the standards for electric mobility within the industry.

The successful execution of the Bangkok event exemplifies LUYUAN's