JACosai's Digital Disaster Training Event: Raising Awareness with Celebrities
On August 28, 2023, the Japan Agricultural Cooperative Mutual Aid Association (JACosai) held a significant event to introduce its newly launched "Digital Disaster Training" within their app. Prominent comedian Chihara Junior, talented entertainer Yuchami, and disaster risk expert Yasunobu Matsushima graced the stage to discuss the importance of disaster preparedness and share personal anecdotes related to emergency response.
The Significance of the Event
Kicking off the event, JACosai's representative director, Mihiko Murayama, emphasized Japan's vulnerability to natural disasters such as earthquakes and typhoons. He revealed concerning statistics showing that approximately 65 million people in Japan have not participated in any disaster training for over three years. Murayama stated, "While many recognize the need for training, the hectic pace of life often prevents individuals from participating. The 'Digital Disaster Training' allows for easy access to preparedness drills right from their smartphones, anywhere, at any time. We hope this initiative elevates disaster awareness among as many people as possible."
Following his opening remarks, Chihara Junior and Yuchami, along with Matsushima, proceeded to demonstrate the features of the digital training program, starting with the 'Disaster Map Function.' This feature allows users to easily identify evacuation locations near them. Chihara Junior commented, "Having access to this information is reassuring. Since my job takes me to various locations, developing a habit of checking this app would be beneficial."
Yuchami reflected on her frequent travels to Shibuya for filming, expressing, "Finding clear guidance on where to evacuate is incredibly convenient. I think this training app is a fantastic innovation."
Matsushima highlighted the impact of COVID-19 on traditional disaster drills, explaining that in-person training has become less prevalent. He noted that the development of this app responds to a crucial need for personalizing disaster preparedness, allowing individuals to enhance their awareness and readiness independently.
Personal Connections to Disaster Preparedness
During the event, Chihara Junior and Yuchami were asked about the individuals they would most like to share the concept of disaster training with, prompting them to address their families. Yuchami answered, "I have family members and a dog living in Osaka, and I worry about their safety. I hope this app can help alleviate some of that anxiety." Chihara junior echoed her sentiments, adding, "Absolutely, family first! I wish I could send this training to all my friends too!"
As the event progressed, both guests shared their thoughts on the digital disaster training experience. Chihara Junior encouraged everyone to share the app widely, stating, "If we can elevate everyone's disaster preparedness even slightly, it could lead to a more loving and secure life. I genuinely recommend using this app."
Similarly, Yuchami commented on the scarcity of hands-on training opportunities, expressing her belief that the arrival of the JACosai's digital training was both timely and impactful. "I hope everyone can share evacuation sites with their loved ones through this app."
Insights from the Q&A Session
After the formal presentations, a Q&A session allowed Chihara Junior and Yuchami to reflect deeper on their disaster awareness. When asked about their impressions of the digital training, Chihara Junior replied, "The ability to conduct disaster training digitally is a perfect match for the times we live in. Plus, being free makes it easier for everyone to adopt it."
Yuchami appreciated the design of the app, noting its accessibility for her generation. "Its beauty makes it appealing, especially for younger users. It’s important to engage them in disaster preparedness through an attractive platform."
Reflecting on the routine of keeping a disaster kit, Chihara Junior suggested including a reliable battery, while Yuchami emphasized essentials like water and even a sweet treat for comfort.
Conclusion
The event concluded with a call to action for recognizing the importance of disaster preparedness. Both Chihara Junior and Yuchami reiterated their commitment to raising awareness and utilizing the JACosai app to enhance their preparedness and that of their loved ones. With disasters becoming a recurrent threat, embracing such innovative training tools is essential for safeguarding lives.
The launch of the Digital Disaster Training by JACosai comes at a crucial time when the frequency of natural disasters is on the rise, providing essential resources for individuals to prepare effectively and stay safe.