#Japan #Tokyo #Natsuki Deguchi #Fujikura #Hiroki Hasegawa

Introduction

Fujikura Ltd., under the leadership of CEO Naoki Okada, has revealed that two new TV commercials featuring popular actors Hiroki Hasegawa and Natsuki Deguchi will begin airing nationwide starting September 13, 2023. These commercials are the second installment in a campaign aimed at introducing Fujikura's innovative technologies through engaging storytelling.

Commercial Overview

The new advertisements titled "A Big Catch" and "At the Exhibition" showcase Fujikura’s commitment to connecting technology with real-world applications, appealing to both younger audiences and technology enthusiasts alike. The branding slogan for the 140-year-old company remains "Connect and Create New World Lines," reflecting its mission to inspire and engage a diverse audience.

In these latest commercials, Hasegawa and Deguchi reprise their roles as Fujikura employees, striving to deliver the essence of Fujikura’s technology in a relatable and entertaining manner. The comedic contrast between the duo adds an extra layer of enjoyment for viewers.

Behind the Scenes of 'A Big Catch'

Filming took place at a picturesque beach in Chiba Prefecture, under challenging conditions. The temperature soared to 29°C, and the crew had to contend with strong winds throughout the shoot. Despite these elements, both actors maintained a positive attitude, with Deguchi playfully exclaiming as the winds threatened to sweep her off her feet, while Hasegawa exhibited his characteristic calmness even as he repeatedly delivered a humorous line that brought smiles among the crew.

The dynamic between Deguchi and Hasegawa makes this latest commercial a joy to watch, as their contrasting personalities shine through in their performances.

Cast Interviews

Both actors shared their excitement about the project during an interview:
Hiroki Hasegawa: "The location was liberating, but I must admit, I was worried about whether we could complete the filming given how strong the wind was."

Natsuki Deguchi: "It was indeed windy. At one point, the weather worsened, but we all pulled together to make it happen!"

When asked about the core message of the new commercials, Hasegawa expressed admiration for the production team's teamwork. "Just as a storm was approaching, everyone united to finish the shoot, showcasing incredible collaboration."

Deguchi echoed his sentiments, emphasizing the staff's dedication amidst challenges.

On Fishing

The commercials feature fishing scenes, prompting the actors to reflect on their personal experiences with the sport. Deguchi mentioned she had gone squid fishing for work and expressed her desire to try big game fishing for tuna. Hasegawa shared his prior hobby of bass fishing during his childhood but admitted he hasn’t fished in years.

Deguchi: "I'd love to go tuna fishing someday, but I need someone to take me out!"

Hasegawa: "I was asking if we could catch tuna during the shoot—there’s no way that would happen! But I heard they catch 'Nodoguro' here. Is that true?"

The lighthearted exchanges make for an engaging interview that resonates with audiences.

Actor Profiles

Hiroki Hasegawa is a prominent figure in Japanese cinema and television, known for his roles in acclaimed dramas and movies such as "Shin Godzilla" and "Kirin ga Kuru." With a career spanning numerous performances, his talent continues to shine through.

Natsuki Deguchi, having made her mark as a model and actress, gained recognition as a lead in the drama "Cocoa." Her versatility is evident in her work across various platforms, including Netflix films and upcoming projects.

Conclusion

As Fujikura commemorates its 140-year legacy, this new TV commercial campaign not only highlights the company's technological prowess but also embodies the spirit of collaboration and innovation. With relatable storytelling brought to life by Hasegawa and Deguchi, Fujikura continues to connect with audiences and invites everyone to explore the potential of its pioneering technologies. Keep an eye out for the new commercials starting September 13!