National Holiday Child Safety Campaign Launches with Legendary William Daniels
The Barbara Sinatra Children's Center (BSCC) has kicked off a vital nationwide holiday campaign in collaboration with Marcus Theatres, aiming to promote child safety during the festive season. From December 6 through January 3, audiences visiting 79 Marcus Theatre locations across the United States will witness a poignant 30-second public service announcement featuring William Daniels, a two-time Emmy Award winner known for his memorable role as Mr. Feeny on 'Boy Meets World.' This initiative hopes to raise awareness about child abuse, a concern that tends to surge during the holiday period.
William Daniels, renowned for his commitment to mentoring and educational endeavors, lends his voice to this initiative, reinforcing the mission of BSCC to ensure that every child has a safe and secure childhood. "As someone who has spent my career championing the importance of mentorship and education, I'm honored to lend my voice to this critical cause," remarked Daniels. The partnership with Marcus Theatres is especially significant, as family outings to the movies are a prevalent holiday tradition, affording an uninterrupted opportunity to engage audiences in this important dialogue.
Greg Marcus, CEO of Marcus Corporation, articulated the synergy of this partnership: "Movie-going is a holiday tradition, from re-watching a holiday classic on the big screen to seeing one of the new releases like 'Wicked', 'Moana 2', or 'Mufasa: The Lion King.' There's no better time to highlight ways to be a voice for children who need help than right before the movie."
The Barbara Sinatra Children's Center has been steadfast in child advocacy since its inception in 1986, with a rich history of providing vital services for the prevention of child abuse and support for its victims. The organization aims to leverage this partnership to not only engage viewers but to also instigate meaningful conversations about the ever-pressing issue of child abuse, particularly during this sensitive time of year.
CEO John Thoresen expressed the duality of the holiday season, stating, "The holidays should be a time of joy and togetherness, but for many children, it can be a time of heightened risk. This campaign is about fostering awareness and action to safeguard the well-being of every child and highlight the key role trusted adults play in stopping abuse."
For more details on this initiative and the ongoing work of the Barbara Sinatra Children's Center, interested parties are encouraged to visit their official website at BarbaraSinatraChildrensCenter.org. The BSCC continues to ensure that no child is ever turned away due to an inability to pay, reflecting a priority on inclusivity and accessibility in their invaluable services. Additionally, a series of animated videos funded by the Center’s Foundation has garnered an impressive following, reaching over 400 million individuals globally and generating substantial viewership on platforms like YouTube, further solidifying their commitment to child abuse prevention.
In summary, the holiday season signals a time of togetherness for many, but it also presents an opportunity for important discussions around child safety. The partnership between the Barbara Sinatra Children's Center and Marcus Theatres featuring William Daniels illustrates a proactive approach in addressing and combating child abuse during the holidays, aiming to promote safety and well-being for all children.