#Japan #Tokyo #TikTok Shop #CREOK LAB

Introduction

On September 8, 2025, CREOK Inc., led by CEO Yoshio Sakurai, held an unveiling event for CREOK LAB, the country’s first and largest live commerce facility dedicated to TikTok Shop. Located in the Prologis Urban Tokyo Kinshicho complex, this new hub marks a significant step forward for the burgeoning live commerce sector in Japan.

Features of CREOK LAB

The CREOK LAB is designed as a one-stop support system for brands, creators, and partner companies. Key features include:

• - Dedicated Studios: Equipped with advanced lighting and sound systems, the live commerce studios enable brands to recreate their unique atmosphere. Additionally, individual booths provide personalized experiences, tailored to different brand narratives.
• - Comprehensive Support: From studio rentals to live streaming services, casting, operational management, advertising spaces, and performance-based plans, the facility covers a wide range of needs. This all-inclusive approach helps brands efficiently enter the live commerce space.
• - Expandable Facilities: Occupying approximately 980 square meters, CREOK LAB currently hosts 15 booths, with plans to expand to 20 booths in response to growing demand.
• - Future Vision: CREOK has ambitious plans to integrate logistics capabilities, aiming to streamline everything from distribution to delivery under one roof, thus enhancing the overall efficiency of the live commerce process.

Market Context and CREOK's Performance

Created to facilitate TikTok Shop's Japanese launch on June 30, 2025, the segment witnessed remarkable growth in a mere two months. CREOK's own apparel account achieved a GMV of 25 million yen in August, with daily sales already hitting 1.2 million yen.

A study by CREOK showed that the total GMV across the TikTok Shop platform reached 1.35 billion yen in August. If this growth trend continues, projections suggest the figure could soar to a staggering 110 billion yen by year's end.

Reflecting on this venturesome platform, CEO Yoshio Sakurai describes TikTok Shop as a "monster platform" and emphasizes the need for creating a foolproof system for guaranteed sales in an unpredictable market.

Comments from Stakeholders

Qiu Kaizhou, General Manager of TikTok Shop Japan:
"The Japanese market exhibits one of the highest growth rates in TikTok Shop's global operations. The establishment of CREOK LAB is poised to accelerate the success of brands and creators, and we hope to solidify our collaboration with CREOK as an official TikTok Shop partner."

Akio Nakamura, Managing Director of Prologis:
"While originally designed for multipurpose use, leveraging this facility for live commerce is revolutionary. The rapid setup within a month post-handoff is awe-inspiring, symbolizing the future evolution of e-commerce."

Future Developments

CREOK LAB aims not only to host one-off promotions but also to create an ecosystem that fosters the growth of both brands and creators. With a commitment to long-term partnerships, the facility plans to establish a sustainable support system that embraces new consumer trends and market exploration.

During the closing segment of the unveiling event, representatives from Prologis, CREOK, Ocea Group, TikTok Shop, and Higashi Tsuji Building participated in a ribbon-cutting ceremony, celebrating the new venue's launch and the expected advancements in industry collaboration.

Facility Overview

• - Name: CREOK LAB
• - Location: 1 Nishiki-cho, Sumida-ku, Tokyo (within Prologis Urban Tokyo Kinshicho)
• - Area: Approximately 980 square meters
• - Booths: 15 (with plans to expand to 20)
• - Main Functions: Live commerce studio, filming booths, rental studio, promotional space

Company Overview

• - Company Name: CREOK Inc.
• - Location: 2-9-20 Mouri, Koto-ku, Tokyo
• - CEO: Yoshio Sakurai
• - Business Focus: Support for TikTok Shop operations, provision of live commerce infrastructure, brand consulting
• - Official Website: CREOK Website