PHM Training Course
2026-02-02 05:09:19

Enrollment Open for 15th PHM Training Course, Fostering Future Hotel Managers

Launch of the PHM Training Course



The renowned PHM (Professional Hotel Manager) training course is set to begin its 15th edition, running from April 25 to December 19, 2026. This course, offered by the renowned Yadoya Juku, a subsidiary of Dive Inc., targets emerging leaders in the hospitality industry during a tumultuous time marked by significant labor shortages.

Yadoya Juku has a reputation for producing over 60 accomplished general managers through this comprehensive 8-month program. Designed to enhance both practical skills and management perspectives, the course combines expert instruction from seasoned professionals within and outside the hotel industry, ensuring a robust learning experience.

Curriculum Features


1. Practical Learning Cycle: The course emphasizes a cycle of theoretical learning, case studies, thorough reviews, and practical application. This method develops participants’ abilities to translate knowledge into tangible results.
2. Expert Guidance: Throughout the eight months, students will receive systematic education from industry experts. The mentorship focuses on sharing invaluable insights that foster professional growth.
3. Network of Peers: Participants will enjoy the opportunity to learn alongside other ambitious individuals from across the country, building a supportive network that stays active even after course completion.

Insights from Course Director, Hirokazu Kondo


Kondo highlights the course’s evolution over its 14-year history, reflecting a commitment to refining the program to better nurture future hotel leaders. He notes that aspiring professionals do not need to undertake the expensive challenge of studying abroad to gain foundational knowledge. The course consists of 17 classes, totaling five-hour sessions in addition to assignments and practical experiences, leading to a rigorous but rewarding schedule. Graduates leave with an elevated perspective, increased readiness to assume managerial roles, and validated determination, evidenced by the success stories of PHM alumni currently thriving in the industry.

Course Specifics


  • - Schedule: The training spans from April 25 to December 19, 2026, including 18 sessions spread across 8 in-person, 9 online, and 1 retreat session.
  • - Application Process: Interested candidates must apply via the official website.
  • - Tuition Fee: The cost is set at 530,000 yen (excluding tax), covering textbooks, required video content, and supplementary classes.
  • - Capacity: The course can accommodate 30 participants. Those who must miss sessions will be unable to receive completion certificates but can attend the following year’s course without an additional fee.

Detailed Schedule Highlights


  • - Initial Presentation (April 18): Students will introduce themselves.
  • - Orientation (April 25): Introduction to hotel business and professional management.
  • - Various Learning sessions: Additional classes covering logical thinking, the responsibilities of a general manager, leadership in the hotel business, motivation management, and much more.
  • - Final Presentation (December 19): Participants will demonstrate their acquired knowledge and skills.

In summary, the PHM Training Course represents a vital step for those aspiring to lead in the hospitality sector, merging in-depth knowledge with practical experience, and preparing graduates fully for the workplace's demands.


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