Overcoming Challenges: Insights from Former Pro Athlete Yoshio Itoi to Gen Z Employees

Overcoming Challenges with Yoshio Itoi

In a world where challenges can feel overwhelming, guidance from those who have navigated their own obstacles can be invaluable. Recently, KOTONA, a forward-thinking advertising agency based in Osaka, welcomed former professional baseball player Yoshio Itoi as a special advisor. Known for his dynamic career and inspiring journey, Itoi has stepped into a new role where his insights may light the path for Gen Z employees facing their own set of challenges.

On September 4, during his first day at KOTONA, Itoi participated in a formal appointment ceremony and an all-employee meeting. With an average employee age of 26.5, KOTONA's workforce consists largely of Gen Z individuals, each grappling with their unique professional and personal dilemmas. During this lively meeting, employees posed direct questions to Itoi, seeking his advice on how to overcome barriers.

One employee asked, “During your school years, when injuries prevented you from fully pursuing baseball, how did you overcome those obstacles?” Itoi's response was both candid and reflective: “It’s easy to say ‘never give up,’ but truly doing so is incredibly challenging. Therefore, it’s essential to find joy in what you love.” His words resonated, highlighting the importance of not only perseverance but joy in the journey.

Another poignant question was, “What is your current dream after achieving so many?” Itoi replied, “I have yet to encounter something that ignites my passion as much as baseball did. Therefore, I want to try everything and discover new dreams that excite me.” This open-hearted sharing from someone with extensive success provided much-needed encouragement to the younger employees, reinforcing their own aspirations and readiness to embrace their respective paths.

Fresh Perspectives on the Workplace

As part of his onboarding, Itoi also embarked on an office tour led by interns. While he had previously visited KOTONA's offices, the fresh perspectives of the interns illuminated various aspects he hadn’t noticed before. This unique approach emphasized the value of intergenerational insights within the workspace.

Additionally, Itoi engaged in creating his own original business cards with the help of designers. The result was a distinctive “super-human” business card that captured his creative essence, earning admiration from the staff. This card will serve as a tool for his upcoming business engagements, allowing him to fully integrate into his new role.

Addressing the Second Career Dilemma for Athletes

During the discussion, Itoi also touched upon the complexities athletes face after retirement. “Many athletes have dedicated their lives to their sports, and after they retire, they find themselves at a loss. That’s why I want to take on new challenges myself, to pave the way for greater possibilities for future athletes.” This statement encapsulates the spirit of continuous challenge not only in sports but also in life, aligning with KOTONA’s mission of fostering innovation through a joyful approach.

About KOTONA

KOTONA operates with the core belief that ideas and creativity born from a spirit of enjoyment can lead to happiness and innovation within society. The agency specializes in advertising, PR, design, and digital strategies, positioning itself as a comprehensive marketing solutions provider. With a base at JP Tower in Osaka, KOTONA focuses on leveraging its expertise in sports and beauty to support brands and resolve regional challenges through advertising.

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About Atto

Atto, guided by the principle of “bringing surprises to the world,” engages in the planning and development of products that enhance daily life. Their groundbreaking skincare line incorporates CBD for rejuvenation, with products like the CANNA cream designed for aging care. Through their online store, Atto aims to deliver convenient and innovative items globally, emphasizing their commitment to product development.

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