Mito Hollyhock GX Project
2025-06-30 06:49:06

Mito Hollyhock's Innovative GX Project Blends Sports, Energy, and Community Development

Mito Hollyhock's Groundbreaking GX Project: A Sustainable Future for Sports and Community



Mito Hollyhock, a J-League club, is taking an innovative approach to community revitalization through its GX Project in collaboration with UPDATER, a company dedicated to solving social challenges through a decarbonization platform called "Minna Denryoku." Recently, the opening of the solar power plant "GRASS ROOTS FARM Solar Power Plant" marked a significant milestone in their efforts to create a sustainable energy supply for local community facilities, such as "Michi no Eki Katsura" and "Busan Center Yamazakura," under a corporate Power Purchase Agreement (PPA).

The GX Project utilizes approximately 2000 square meters of abandoned farmland in Joso Town, Ibaraki Prefecture, to develop a solar sharing model that simultaneously promotes agriculture and renewable energy. By fostering collaboration among local communities, sports, and energy, this project serves as a demonstration of a sustainable regional development model.

Understanding Solar Sharing



Solar sharing is a progressive initiative that involves installing solar panels on farmland to generate electricity while simultaneously cultivating crops. This approach allows farmers to benefit from rental income for the land used for panel installation, thus contributing to sustainable agriculture and enhancing the local economy. The synergetic relationship between crop production and solar energy generation signifies a promising direction for future agricultural practices.

UPDATER has emphasized the importance of promoting renewable energy and providing SX services to address various social issues. Among these, solar sharing stands out as a multi-faceted solution addressing decarbonization, agricultural sustainability, and the revival of local economies—all accomplished through an innovative infrastructure that supports energy self-sufficiency.

By collaborating with various enterprises and municipalities, UPDATER has developed best practice models for solar sharing across the nation. The introduction of advanced technologies, such as vertical panel installations and movable racking systems, has been integral to their success. Furthermore, strict procurement standards ensure high-quality facilities receive added compensation for electricity sold, promoting a wider adoption of high-quality solar power solutions.

The collaboration with Mito Hollyhock's GX Project encapsulates overlapping social themes, including agriculture, renewable energy, disability support, and sports, showcasing a pioneering endeavor in sustainable development.

Innovative Supply Models for Sustainable Energy



Through the corporate PPA, UPDATER is set to purchase renewable energy generated from the solar sharing facilities for local distribution, marking a cutting-edge model of energy supply originating from a sports club. The GRASS ROOTS FARM Solar Power Plant is anticipated to yield 100,000 kWh annually, expected to supply about 30% of the energy required by its designated facilities.

The owner of the solar sharing facility is Mito Hollyhock Football Club, located at 248 Isono, Joso Town, Ibaraki. This initiative not only reinforces the relationship between sports and renewable energy but also exemplifies a community-centric model where local energy production meets the community's needs.

Stakeholder Insights



Tomoki Kikuchi, the Sports SX Manager at UPDATER, expressed enthusiasm for the collaboration with Mito Hollyhock. He highlighted the importance of this project as a model for regional circulation of renewable energy, where the intersection of sports and energy unveils new possibilities. He invited more visitors to explore the designated facilities—Michi no Eki Katsura and Busan Center Yamazakura—to experience locally sourced vegetables and electricity firsthand.

As UPDATER looks to deepen its collaboration with Mito Hollyhock, they aim to proliferate this initiative and inspire similar projects across Japan, marrying the goals of energy sustainability with community development.

Conclusion



The GX Project by Mito Hollyhock is not just reshaping the landscape of sports in Japan; it is laying the foundation for a new paradigm of renewable energy utilization and community engagement. Continued partnerships and innovative solutions present a pathway toward creating a decarbonized society that thrives on local resources and community involvement.

With the dedication of UPDATER and Mito Hollyhock, the vision for a sustainable future draws increasingly closer, setting a precedent for how sports and energy initiatives can unite for the common good.


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