8AM Golf Completes Sale of GolfLogix to Revelyst, Enhancing Golfing Experience
8AM Golf Sells GolfLogix to Revelyst
In a significant move for the golfing community, 8AM Golf, the premier holding entity specializing in luxury golf brands, has announced the sale of the widely-used golf GPS application, GolfLogix. This acquisition by Revelyst, Inc., the parent company of renowned golf technology brands such as Foresight Sports and Bushnell Golf, promises to enhance the golfing experience for enthusiasts around the globe.
A Leader in Golf Technology
Founded in May 1999, GolfLogix pioneered the handheld GPS technology in the golf industry. With a unique U.S. patent for its GPS and Internet-based club tracking application, it has transformed how golfers engage with the sport. Under the stewardship of 8AM Golf, which acquired GolfLogix in 2014, the app grew exponentially. It has now become the most downloaded golf app, with over seven million downloads globally.
The app's success stems from its comprehensive database, which features more than 40,000 golf courses. GolfLogix also offers advanced features such as scorekeeping, stat tracking, and a community platform that allows players to engage and compete against others in a vibrant online environment.
Vision for the Future
Howard Milstein, founder and Chairman of 8AM Golf, stated, "I established 8AM Golf to support high-quality golf brands in flourishing. Our purpose is to nurture brands that enhance the overall golfing experience. We take pride in having guided GolfLogix to its current standing as a leader in golf-related GPS technology. This transaction signifies our commitment to creating new opportunities for GolfLogix and to advance its innovative solutions."
Hoyt McGarity, CEO and President of 8AM Golf, reflected on the journey with GolfLogix, recognizing it as a vital asset within their family of brands since its acquisition. “Our investments in technology and enhancing the app's reach have been instrumental in establishing GolfLogix's leadership in the market,” he mentioned. McGarity emphasized the innovative spirit of 8AM Golf and how the sale aligns perfectly with their mission to maximize the potential of their portfolio.
Enhancing the Golfing Ecosystem
The addition of GolfLogix to Revelyst's ecosystem, which already encompasses established brands like Foresight Sports and Bushnell Golf, enhances their software capabilities and strengthens their footprint on golf courses. This strategic acquisition aims to leverage GolfLogix’s strengths in GPS technology to further boost the performance and experience of golf products across the board.
Trey Marucci, Chief Strategy Officer at 8AM Golf, expressed pride in GolfLogix's trajectory within the industry, detailing how, over recent years, it has evolved into a respected leader. “This decision was driven by an opportunity that affirmed GolfLogix’s business strength and provided a clear pathway for future growth,” he explained. The merger of GolfLogix with Foresight and Bushnell promises to bring forth synergistic benefits, unveiling greater potentials for advancement in golf technology.
Continuous Innovation in Golf
8AM Golf, founded by Howard Milstein, is a holding entity overseeing numerous golf-focused businesses. It aims to create a more enjoyable golfing experience for its clientele. Among its diverse portfolio are 8AM Golf's collaborations with notable personalities, including music superstar Justin Timberlake, who joined forces with the company in 2020 to drive creative developments in its various ventures.
Current subsidiaries under the 8AM Golf banner include, but are not limited to, GOLF Magazine, Nicklaus Companies, Miura Golf, True Spec Golf, and T-Squared Social, among others. These brands enhance golfing through innovative solutions, whether through equipment, media, or entertainment.
In conclusion, the sale of GolfLogix marks a pivotal shift in the golf technology landscape. The union with Revelyst heralds a promising future for GolfLogix, expected to combine innovative technologies and existing expertise to further elevate the golfing experience for players worldwide. As the golfing community awaits the forthcoming developments, one can be assured that this transaction is set to enrich the game we all love.