#Japan #TikTok #Tokyo #Ajinomoto AGF #Blendy

Ajinomoto AGF's New Campaign with University Students

Ajinomoto AGF, a prominent player in the beverage industry, has taken a creative leap by launching a series of TikTok videos for their Blendy Potion series. This initiative is part of the company's Mirafan Project, aimed at co-creating future value with university students. The first video was released on August 2, 2025, and quickly garnered over one million views.

Overview of the Blendy Potion Video Series

The videos target college students and young professionals, featuring the catchy phrase “Asa Po” (Morning Potion). They demonstrate how easy and quick it is to create a delicious drink or breakfast by simply adding Blendy Potion to milk or yogurt, highlighting the product's convenience and versatility.

Video Impact

The TikTok videos have significantly reached a younger audience, achieving over twice the average view count, with one million views as of August 19, 2025. This impressive performance underscores the effectiveness of their targeted marketing approach and creative content.

Collaboration with Students

To strengthen their outreach to young consumers, Ajinomoto AGF launched their TikTok account in February 2025. The Mirafan Project involved inviting students to share their ideas for the video’s concept, aiming to resonate with the Z generation. Students presented various ideas, including short drama formats and vlogs, using current trends from the social media they usually engage with. The chosen narrative style seamlessly combines the product's appeal with the engaging phrase “Asa Po,” solidifying its selection for video production.

Feedback and Insights

The team at Ajinomoto AGF expressed optimism about integrating unique expressions and video trends that reflect everyday life into their future social media communications.

Students who participated in the project shared positive experiences, noting that corporate feedback broadened their perspectives. They appreciated gaining insights into how to capture an audience's attention quickly and effectively. The challenge of maximizing the product's attributes while maintaining engagement was a learning opportunity for both students and employees.

Conclusion

Through the Mirafan Project, participants gained practical insights from a corporate viewpoint, while Ajinomoto AGF tapped into the fresh ideas and sensibilities of the younger generation. This mutually beneficial collaboration is expected to continue, aiming for new value creation through ongoing partnerships with students.

Product Overview: Blendy Potion Series

The Blendy Potion series allows consumers to easily enjoy various delicious flavors such as iced café au lait and iced coffee by simply mixing it with milk or water. For more inquiries, customers can contact the customer service center at 0120-17-8651.