#Japan #Tokyo #Time Secret #UV Gel #Skincare Powder

Time Secret Launches New Skincare Innovations

On March 12, msh Corporation will launch two groundbreaking skincare products under its mineral cosmetics brand, Time Secret. The products are the "Time Secret Medicinal Moisturizing Powder" and the "Time Secret Day Milky UV Gel," designed to cater to diverse skincare needs around the clock.

Key Features of the New Products

As individuals age, the skin tends to feel dry and tight more frequently. However, those who incorporate multiple skincare products to combat dryness often experience issues such as stickiness and makeup breakdown. This paradox of conflicting skincare issues—dryness versus greasiness—is precisely why Time Secret developed the medicinal powder. The "Time Secret Medicinal Moisturizing Powder" aims to provide lasting hydration while maintaining a comfortable feel.

In developing this product, Time Secret incorporates "heparin-like substances" known for their high hydrophilicity and moisture retention capabilities, which work to provide hydration while minimizing greasiness. This product can be used 24 hours a day, making it versatile for various situations, including post-workout, during travel, or for makeup-free days.

Also noteworthy is the increasing tendency for prolonged summers, as well as the rise in UV radiation exposure. With an increased awareness of the importance of UV protection, many people feel reluctant to use sunscreen due to concerns about stickiness, color transfer to clothes, or potential skin issues. To address these concerns, Time Secret developed a unique formulation for the "Time Secret Day Milky UV Gel," which wraps UV-absorbing agents in "Lipijua®" to reduce skin irritation while preventing color transfer to clothing. This innovative UV gel offers a smooth, cream-like application, ensuring comfort for daily use.

Product Availability

Starting March 12, these new products will be available on the official online store of msh, as well as through other popular platforms like Rakuten and Qoo10. From late March, the products will gradually appear in physical stores such as Loft, Hands, Tomod’s, and Ainz & Tulpe. Furthermore, from April onward, they will also be available at major drugstores like Matsumoto Kiyoshi and Sugi Pharmacy.

Detailed Product Information

Time Secret Medicinal Moisturizing Powder

• - Product Name: Time Secret Medicinal Face Powder B (Quasi Drug)
• - Contents: Compact (with mirror) & Puff / 7g
• - Price: 1,980 yen (tax included)
• - Refill: Refill pack with Puff / 7g
• - Price: 1,540 yen (tax included)

Features:

• - A skincare powder suitable for day and night use, reducing stickiness after skincare applications and preventing shine post-bath.
• - With high hydrophilicity and moisture-retaining heparin-like substances, it efficiently enhances transparency while preventing dryness.
• - Includes anti-inflammatory agent “dihydroxy glycyrrhizate” to prevent skin issues.
• - Beauty ingredients like extract from age-old are included for better skin texture.
• - Fits into pores and irregularities for a soft, covering effect.
• - Delivers a matte finish without pearl agents.
• - Free from heavy metals and easy to remove with soap.

Time Secret Day Milky UV Gel

• - Product Name: Time Secret Day Milky UV Gel
• - Contents: 60g
• - Price: 1,980 yen (tax included)
• - SPF/PA Rating: SPF50+ PA++++

Features:

• - A 5-in-1 product combining sunscreen, primer, emulsion, serum, and cream, utilizing a capsule UV formula to minimize skin burden.
• - Contains over 77.6% beauty ingredients for an irresistible application experience that hydrates the skin while keeping it dry.
• - Free from zinc oxide, easy to wash off with soap.

Conclusion

With these innovative skincare solutions, Time Secret aims to meet modern skincare demands, offering effective hydration and UV protection without compromising comfort. Both products are set to redefine convenience in beauty routines as they seamlessly fit into the fast-paced lifestyles of consumers today.