#United States #Boston #AI Innovation #Velir #Payam Cherchian

Velir x Brooklyn Data Expands Leadership in AI and Data

In a significant move highlighting its commitment to AI innovation, Velir x Brooklyn Data has announced the appointment of Payam Cherchian as the Executive Vice President of Data and AI. This strategic addition to the leadership team is expected to enhance the company's capabilities in managing data and artificial intelligence, providing a competitive edge in a rapidly evolving digital landscape.

A Vision for AI Integration

Cherchian, with a background steeped in the intricacies of data strategy and digital experience, is poised to lead the charge in integrating these two critical domains. His extensive experience at renowned companies such as Salesforce, AKQA, and Google has equipped him with the skills necessary to transform complex data ecosystems into streamlined, actionable insights. "Velir x Brooklyn Data is uniquely positioned to close the gap between digital experience and data," Cherchian remarked, emphasizing his focus on making the connection between insight and design tangible.

With Cherchian at the helm, the organization intends to move beyond merely experimenting with AI to operationalizing it in a manner that encourages both accountability and measurable growth. This transition will aid businesses in making more informed decisions, expediting their execution processes, and ultimately enriching digital interactions.

Strengthening Commitment to Digital Evolution

Cherchian's role will revolve around expanding the AI capabilities that meet the rising demands from clients for robust AI strategy, effective data governance, and the evolution of digital platforms. In conjunction with this, he will focus on enabling machine learning processes and applied AI, aimed at improving marketing strategies, customer experiences, and overall operational efficiency.

By deepening partnerships with technology providers, Velir x Brooklyn Data aims to accelerate the time-to-value for clients through scalable and repeatable solutions. This consultation and implementation approach not only enhances client satisfaction but also places the firm as a forerunner in delivering high-quality AI solutions that are grounded in solid data foundations.

Cherchian’s Track Record

During his previous roles, Cherchian successfully guided various teams in modernizing their data platforms and unifying customer data across multiple channels. His leadership consistently fostered enhanced analytics, automation, and AI-powered product activations. Cherchian's blend of strategic foresight and technical expertise places him in a unique position to advance Velir x Brooklyn Data's goals of providing smarter, more efficient, and deeply personalized digital experiences.

Wendy Karlyn, CEO of Velir x Brooklyn Data, expressed confidence in Cherchian's capabilities, stating, "Payam brings the rare combination of strategic vision, technical depth, and a focus on measurable outcomes. He will help us strengthen and scale our advantage, moving our clients from AI pilots to actual production.” Karlyn's sentiments underline the agency’s historical emphasis on leveraging data to fuel personalized experiences while aligning with emerging technological trends.

Future Outlook

With the growing need for enterprise-level AI transformation, Velir x Brooklyn Data is in a prime position to help its clients navigate the complexities of integrating AI into their digital products and services. As Cherchian embarks on this journey, his leadership is anticipated to not only enhance operational processes but also promote a culture of innovation and trust in the utilization of AI technologies.

As businesses increasingly move towards digitized landscapes, the role of data and AI in shaping these experiences will become paramount. Under Cherchian’s guidance, Velir x Brooklyn Data is set to be at the forefront of this transformation, committed to providing solutions that facilitate swift decision-making and sustained growth.

For more information, visit the official websites of Velir and Brooklyn Data