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APAMAN's New CM Series Breaks Records with 30 Million Views

APAMAN Co., Ltd., a leader in the rental housing brokerage industry, has made headlines with its new commercial series launched on their official YouTube channel, achieving a staggering 30 million views just 38 days after its debut on November 20, 2025. With both the highest number of storefronts and contracts in the rental housing market, APAMAN has captivated audiences with a catchy and upbeat campaign.

The Moment of Impact

The new CM series quickly attracted attention, surpassing 10 million views within the first ten days and marking a significant milestone at 30 million views today. The duo of sisters, Tao and Honoka Tsuchiya, showcases captivating performances, complemented by catchy choreography created by the renowned dance group, the Power Puff Boys. Their energetic presence resonates with a wide demographic, effectively engaging viewers across generations and fostering sustained interest on YouTube.

Factors Behind the Success

Several factors contribute to the CM series' impressive view count:

1. Catchy Choreography: The choreography by Power Puff Boys, known for their work with popular acts like SEKAI NO OWARI, captures the essence of fun and movement. The lively dance quickly spread across social media platforms, encouraging viewers to participate and share their versions.

2. Innovative Visual Experience: The use of cutting-edge AI technology, specifically NeRF (Neural Radiance Fields), enhances the viewer's immersion. This innovative approach to visual representation elevates the overall viewing experience, encouraging more viewers to engage with the content.

3. Appeal to Younger Audiences: The CM's vibrant and positive theme resonated with newcomers to independent living, making use of YouTube as a platform for effective outreach. This alignment with the target demographic has proven to be a successful strategy for APAMAN.

The Campaign Theme

The theme of the new TVCM revolves around the concept that every time a door opens, a new lifestyle begins. At its heart are the upbeat personas of the Tsuchiya sisters, who embody a positive outlook on life. As doors open, real people—students and working professionals alike—are depicted joyfully coming to life through dance and movement. This vividly illustrates the comfort and excitement that APAMAN brings to those embarking on new living journeys. The dynamic portrayal of various lifestyles flows seamlessly, creating a positive, energizing ambiance that uplifts viewers.

Airing Details

• - New TVCM Titles: "Storefront and Contract Numbers No.1" and "Let's Move to Your Ideal Room"
• - Start Date: November 20, 2025 (Thursday)
• - Broadcasting Region: Nationwide in Japan
• - Featuring: Tao Tsuchiya, Honoka Tsuchiya
• - Music Production: Ryo Matsui (the brilliant green)
• - Choreography: Power Puff Boys
• - Visual Technology: NeRF (Neural Radiance Fields)

Conclusion

As APAMAN continues to lead the rental housing brokerage industry, their innovative approach to marketing through engaging and relatable content is not only breaking records but also setting a new standard in attracting an audience. With its series of commercials continuing to resonate widely, the company proves that creativity and technology can combine to create meaningful and memorable experiences for viewers. You can check out the ongoing commercials on their YouTube channel for a taste of this dynamic campaign.