#United States #New York #Criteo #Commerce Media #Dentsu

Criteo and Dentsu: A Transformative Commerce Media Partnership

Criteo (Nasdaq: CRTO), recognized as a global leader in connecting the commerce ecosystem, has announced a significant expansion of its partnership with Dentsu, a renowned marketing and advertising agency network. This strategic collaboration aims to create more effective commerce and performance media campaigns for Dentsu's diverse clientele.

For the first time, Criteo's complete Commerce Media Platform will be harnessed by a prominent holding company, highlighting the innovative spirit of this alliance. Through this partnership, brands and retailers within Dentsu's portfolio are set to gain access to a comprehensive suite of AI-enhanced audience insights, robust buying tools, consultancy services, and precise measurement capabilities aimed at driving superior commerce outcomes. This means that Criteo's retailer and publisher partners will also benefit from an influx of brand investments seeking to connect with consumers on their platforms.

Clive Record, President of Partnerships and Solutions at Dentsu, emphasized the significance of this collaboration, stating, "We want our clients to grow in the Algorithmic Era. By integrating Criteo's commerce SKU signals and product intelligence, we can enhance our range of Next Gen media solutions. This partnership is transformative, offering new avenues of intelligence that allow us to craft distinct and impactful strategies."

Brian Gleason, Criteo's Chief Revenue Officer and the President of Retail Media, expressed excitement about joining forces with Dentsu. He articulated that the alliance would provide a holistic array of solutions to drive momentum in commerce media. Gleason added, "An industry-leading toolset, combined with a strategic approach, is essential for maximizing success in today’s complex environment. Our partnership with Dentsu exemplifies the value delivered by integrated, commerce-driven technology platforms."

The partnership aims to enhance consumer engagement throughout various stages of the shopping journey. Criteo and Dentsu will merge their audience capabilities, combining Dentsu's global data and identity solutions with Criteo’s expansive Commerce Audiences, which utilize one of the world's largest open commerce datasets. This amalgamation of resources will forge a powerful offering that can be activated across Criteo’s demand platforms. Particularly, Dentsu will implement Criteo's Commerce Media Platform in the following ways:

1. Commerce Max Retail Media Demand-Side Platform

In a bid to reduce fragmentation and elevate media optimization, Dentsu will deploy Criteo's SKU-Based Planning Tool. This tool allows brands to effectively promote products across over 200 global retailers in a seamless campaign activation, management, and optimization workflow, ensuring closed-loop measurement.

2. Commerce Growth Performance Buying Platform

With the consumer path evolving continuously, performance marketers seek novel methods for attracting and retaining customers. Dentsu will use the Commerce Growth platform to execute impactful deals that bolster outcomes across the full shopping experience through video and display ad formats.

3. Commerce Grid Supply-Side Platform

Dentsu will gain access to custom supply packages featuring premium publishers' inventory curated with Criteo’s Commerce Audiences. This unique offering promises enhanced targeting and performance for campaigns executed on third-party demand-side platforms.

4. Commerce Yield Retailer Monetization Platform

As an extension of Dentsu's retail media practice, New Stream Media, which assists brands and retailers in evolving their retail media strategies, Dentsu's clients will tap into Criteo's consultancy services. Criteo will leverage its expertise in retail media to empower retailers, sharing crucial insights that facilitate the construction, support, and scaling of their media networks.

The collaboration between Criteo and Dentsu marks an exciting step forward in the landscape of commerce media, merging innovative technology with strategic insight. The goal? To not only connect brands with consumers more effectively but to redefine the future of commerce engagement in an algorithm-driven world.

For additional details on Criteo's Commerce Media Platform, visit Criteo.

About Criteo

Criteo is the premier platform integrating the commerce ecosystem for clients encompassing brands, agencies, retailers, and media owners. With access to over $1 trillion in annual commerce sales, its AI-powered solutions inspire shopper engagement and enable hyper-personalized experiences across the digital commerce space.

About Dentsu

Founded in 1901 in Tokyo, Japan, Dentsu operates in approximately 120 countries and is recognized as a gateway to building innovative growth solutions. Their commitment to integrating all aspects of media, customer experience management, and creative services positions them as a leader in the industry.

Disclaimer: This announcement contains forward-looking statements that may involve risks and uncertainties that could result in actual outcomes differing from those projected.