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Event Overview: The New School - Recruitment Strategies

On December 10, 2025, No Company, a leader in recruitment marketing support, will host a significant event in collaboration with Nikkei BP Research Institute and Komeri. This event, specifically aimed at HR and recruitment communication professionals, will feature expert panelists including Shinichiro Hoki from Komeri and Hayato Dobashi from PwC.

Held at WeWork Kamiyacho in Tokyo, the event aims to foster a collaborative community known as The New School, focusing on innovative approaches to recruitment and human resource planning.

Key Discussion Points

In today's corporate landscape, many HR leaders face the challenge of ineffective hiring processes, characterized by simply filling vacancies left by departing employees. Participants will engage in discussions on pressing issues such as why recruitment has become a central agenda for business operations. Notably, companies like Komeri have shown that it is indeed possible to recruit talents that align with the company's core values while not solely depending on their brand power.

Why is Recruitment a Business Agenda?

Many business leaders and HR executives are grappling with the question of how to enhance their recruitment practices. During the event, the discussion will cover key factors contributing to the importance of hiring as part of business strategies, emphasizing on the alignment of values and workplace culture.

Transforming Recruitment into Experience Design

The event will present compelling case studies illustrating Komeri’s successful transition from a traditional hiring model to one that treats recruitment as an experience design process. The focus will lie on how to create a seamless connection between marketing, recruitment, and organizational culture.

Establishing a Responsive Recruitment Framework

Another key aspect of the discussion will center around how to cultivate an organization that can navigate the complexities of diverse candidate profiles while simultaneously lowering turnover rates. Experts will share insights into the strategies employed for ensuring a cohesive understanding of candidate evaluation across various organizational levels.

Topics for Panel Discussion

1. Background: Exploring the reasons behind why recruitment marketing and reform is now at the forefront of business agendas.
- Shifting the mindset towards value-creating recruitment.
- Addressing recruitment gaps in fast-growing markets.
- Elevating recruitment themes from HR-centric to business-critical issues.

2. Implementation: Strategies that redefine recruitment as an experience.
- Identifying proactive recruitment channels.
- Redefining target strategies based on the preferences of candidates beyond mere interests in clothing and brands.
- Innovating recruitment pathways using a blend of self-promotion through corporate websites and social media.

3. Change: Achieving measurable outcomes and creating a duplicable organizational model.
- Understanding why early turnover rates can decrease despite a more diverse workforce.
- The process of evolving evaluation metrics to achieve consensus while hiring.

4. HR x PR x Media Perspective on Recruitment Reform: Discussing the significant need for communication strategies that align recruitment with overall business objectives.
- Establishing narrative ties between HR and media entities to enhance recruitment branding.
- Perspectives from media and consulting on the qualifying conditions for promoting recruitment as a business topic.

Who Should Attend?

This event is perfectly suited for CHROs, HR directors, and executives involved in human capital management who face challenges in recruiting for difficult-to-fill positions in large, multi-location organizations.

About The New School

The New School is a community-driven initiative by No Company, designed to foster personal and professional growth in recruitment. It encourages individuals to challenge outdated norms, embrace new perspectives, and cultivate experience-based learning. No Company's mission is clear: to transform organizations through 'Style Match.' Their expertise lies in effectively articulating corporate values and behaviors, ultimately leading to better matches between companies and potential employees.

Event Details

• - Date: December 10, 2025
• - Time: 19:00 - 21:00 (Doors open at 18:30)
• - Location: WeWork Kamiyacho Trust Tower, Tokyo
• - Registration Link: Register Here

Join us for a critical exploration into the future of recruitment strategies at The New School. This is more than just an event; it’s a chance to reshape how we think about hiring and talent acquisition.