#United States #San Francisco #OUTFRONT Media #Super Bowl #Bay Area Host Committee

OUTFRONT Media Partners with Bay Area Host Committee

OUTFRONT Media Inc. has launched an exciting partnership with the Bay Area Host Committee (BAHC) aimed at creating unparalleled brand experiences during the forthcoming Super Bowl LX and the World Cup in 2026. This collaboration seeks to leverage large-scale and impactful out-of-home (OOH) media alongside innovative experiential activations, setting the stage for a groundbreaking marketing opportunity in the Bay Area.

For the first time in history, these two monumental global sporting events will converge in the same region and year, presenting a unique proposition for brands looking to amplify their presence during pivotal cultural moments. The Bay Area is positioned to be a vibrant backdrop for consumer engagement and brand storytelling, promising memorable collaborations that resonate deeply with local communities and visitors alike.

Zaileen Janmohamed, President and CEO of the BAHC, expressed enthusiasm about this partnership, stating, "As we prepare to welcome the world to the Bay Area for Super Bowl LX and the World Cup, we are committed to creating immersive, unforgettable experiences that reflect the spirit and innovation of our region." This initiative allows brands to connect meaningfully with fans and communities, enhancing their narratives through extraordinary storytelling and cutting-edge activations.

The outdoor advertising landscape in the Bay Area, including cities like Santa Clara, San Francisco, Oakland, and San Jose, will transform into a canvas for brand visibility. Patrick Cresson from OUTFRONT's Experiential Strategy team emphasized the importance of this collaboration: "OUTFRONT thrives where culture meets community – in real life. Partnering with the Bay Area Host Committee, we're creating a catalyst for connection, storytelling, and brand impact."

The partnership aims to bring inventive marketing strategies through eye-catching installations, like:

• - Super Graphics: These will creatively illuminate buildings with advanced visuals, transforming them into vibrant brand messages.
• - Projection Mapping: This technique involves casting dynamic visuals onto building surfaces, creating captivating immersive performances.
• - Drone Shows: Combining aerial choreography with stunning visual effects, these displays will narrate brand stories against the night sky.
• - Event Domes: Guests will be surrounded by 360-degree, high-definition visuals for a fully immersive experience.
• - Sky and Water Projections: Advanced projections will create hologram-like effects on various surfaces.
• - Customization Options: Collaborating with OUTFRONT's xLABS innovation team will allow brands to design unique experiences featuring augmented reality, dynamic creatives, and more.

Brands participating in the Super Bowl and World Cup will have specialized opportunities tailored to their needs, with the sales teams actively engaging in discussions for future campaigns. Specific brand initiatives and campaigns will be unveiled closer to the events.

The partnership comes on the heels of OUTFRONT's recent successes during major events such as the Boston Marathon and the USTA’s U.S. Open, showcasing their proficiency in creating impactful brand experiences.

As OUTFRONT Media continues to expand its influence and adapt to the changing landscape of marketing, their mission remains clear: to turn public spaces into engaging platforms for creative storytelling that resonates with audiences. With the support of the Bay Area Host Committee and a focus on innovation, the forthcoming Super Bowl LX and World Cup are set to be unprecedented showcases for brand storytelling, cultural pride, and community engagement in the Bay Area.

The Bay Area Host Committee serves as the region's first long-term sports entity, uniting the community through sport while driving significant cultural, economic, and social impact. Equipped with visionary partners like Boston Consulting Group and EA SPORTS, BAHC is dedicated to creating lasting legacies and connecting communities through world-class events.

For more information about OUTFRONT Media and BAHC, visit their websites and stay tuned for updates about the upcoming events.